Looks like no one added any tags here yet for you.
Sales promotion
A direct inducement that offers extra incentives anywhere along the marketing route to enhance or accelerate the product’s movement from producer to consumer
Sales promotion
Normally involves a direct inducenment (money, prizes, extra products, gifts)
Why should marketers should use it?
It stimulates demand, measurable results, lessons rish of purchase, encourage brand switching, promotes price orientation
Consumer oriented
Techiques that are used to stimulate demand in the consumer/household market
Trade oriented
Techniques aimed at the distribution channels
Consumer-oriented
Pull
Trade-oriented
Push
Coupons
Legal certifcates offered by manufacturers and retailers that grant specified savings on selected products when presented for redemption at the point of purchase
Sampling
Offering consumers a free trial of the product hoping to convert them to habitual use
Premiums
A tangible reward recived for performing a particular act, such as purchasing a prodict or visiting the point of purchase
Contest
A promotion device in which a prize is awarded to an entrant judged to have qualifies by virtue of superior skill
Sweepstake
A form of sales promotion that offers prizes based on a chance drawing of entrant’s names
Rebate
The practice in which manufacturers give cash discounts or reimbursements to consumers who submit proof of purchase
Point of sale
A display designed by the manufacturer and distributed to retailers in order to promote a particular brand or line of products
Price discount
An inmediate reduction in the price for the purchaser
Continuity program / loyalty program
A program that requires the customer to continue purchasing the product or service in order to recieve a reward
Specialty advertising
Similar to premiums but the consumer does not need to purchase anyting in order to receive the speciality item
Celebrity endorsements
A well known person using their fame to promote a product, service, idea or person.
Cause-related marketing
The public association of a for-profit company with a non-profit organization, intended to promote the company’s product or service and to raise money for the nonprofit
Tie-in promotions
sales promotion tool that is combined with a product of another noncompeting marketer
Product placement
The sales promotion technique of getting a marketer’s brand featured in movies and television shows.
Negatives of SP 1
creating a price orientation with the consumer
Negatives of SP 2
Borrowing from future sales
Negatives of SP 3
Alienating customers
Negatives of SP 4
Time and Expense