Differentiation of Attitude Scales and Evaluation Scales
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8 Terms
Attitude Scales
It measure a person’s opinions and beliefs toward an object, behavior, or idea
Attitude Scales or Evaluation Scales?
Evaluation Scales
It measure or judge performance or behavior through observation or comparison
Attitude Scales or Evaluation Scales?
Attitude Scales
Its focus is the internal states
Attitude Scales or Evaluation Scales?
Evaluation Scales
Its focus is on observable behavior or relative standing
Attitude Scales or Evaluation Scales?
Attitude Scales
It focuses on what people think and feel (self-reported opinions)
Attitude Scales or Evaluation Scales?
Evaluation Scales
It focuses on how people behave or perform (ratings by self or observers)
Attitude Scales or Evaluation Scales?
Attitude Scales
Some of its examples are Likert Scale and Thurstone Scale
Attitude Scales or Evaluation Scales?
Evaluation Scales
Some of its examples are Checklist, Q-Sort, BARS, BOS, Ranking
Attitude Scales or Evaluation Scales?
