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one of the main reasons people go into business is to make a ___________
profit
the total revenue a firm receives from selling its product minus the total cost of producing it
profit
usually the ____________ you supply the more profit you can make
more
the amount of a good that firms are willing to supply at a particular price over a given period of time
quantity supplied
with demand you think like a _______________
consumer
with supply you need to think like a ____________
producer
so the _____________ the price the more a producer is willing to supply because they can make a higher _____________
higher; profit
what is the law of supply?
price goes up, supply goes up
price goes down, supply goes down
supply and price has a _______________ relationship since they move in the same direction
positive
a table list the quantity of the good that will be supplied a specified prices
supply schedule
a graphical representation of the supply schedule, showing the quantity the firm will supply at each price
supply curve
a graphical representation of the quantity supplied at various prices by ALL prices
market supply curve
when there are many firms selling identical good, firms are free to enter and exit the market, and consumers have full information about the price and availability of goods
perfect competition
4 conditions of perfect competition
every unit of the good sold in the market is identical
the good is produced by many firms
new firms that want to supply the good are free to enter the market and existing firms are free to stop supplying the good
consumers are aware of the price charged by the various firms and have the opportunity to buy from the firm of their choosing
measure of the responsiveness of the quantity supplied to price changed
elasticity of supply
supply is very sensitive to price change (usually things that are not needed)
elastic
supply is not very sensitive to price change (usually things that are not needed)
inelastic
what is the law of demand?
price goes up, demand does down
price goes down, demand goes up
demand and price have a ________________ relationship since they move in opposite directions
negative
when there is a price change, there will be ____________ on the graph
movement
when there is not a change in price, there will be a ___________ on the graph
shift
if demand decreases without a price change, the curve will shift to the ________
left
if demand increases without a price change, the curve will shift to the __________
right
5 factors that could cause a shift in demand
taste
income
price of related goods
expectations
number of buyers
the result of a change in the quantity supplied at every price, price does not change
shift of the supply curve
when the supply curve shift (price stayed the same, but the more or less of the product is supplied)
change in supply
when there is a movement along the supply curve (movement means the price changed)
change in the quantity supplied
a decrease in supply the curve will shift to the ________
left
an increase in supply, the curve will shift to the __________
right
6 factors that could cause a shift in the supply curve
cost of inputs
government policies
number of firms
technological changes
natural disasters
expectations about future prices
_________________ consist of goods that are held in storage temporarily
inventory
inputs that cannot be changed
fixed inputs
inputs that can be changed
variable inputs
indicates the inputs needed to produce different quantities of output
production schedule
the amount by which total output increases when one more worker is hired
marginal product of labor
describes the decrease in the marginal product of a variable input such as labor as more and more of it is combined with a fixed input such as equipment
diminishing marginal returns
a general tendency for total output to increase at a decreasing rate when additional amounts of a input are used in production, holding the amount of other input constant
law of diminishing returns
the cost of inputs that do not vary with the amount of output produced (example: rent for a building)
fixed cost
the cost of inputs that do vary with the amount of output produced (example: wages for employees)
variable cost
fixed cost + variable cost =
total cost
the additional cost of doing something one more time
marginal cost
the additional revenue a firm receives from selling another unit of output
marginal revenue
a shift to the left of a supply curve is caused by:
a increase in the cost of an input
use the “Supply of coconuts” figure 6-1. if the price of coconut decreases, then the movement that would take place in the model could be:
A to B
use the “Supply of coconuts” figure 6-1. if there is an improvement in the technology used to harvest coconuts (e.g., a faster, less expensive coconut picker), then the movement in the model could be:
A to C
use the “Supply of coconuts” figure 6-1. if the prices of inputs (e.g., labor, fertilizer, and fuel) used to produce and transport coconuts are increasing, then the movement in the model could be:
C to A
over the past few years the technology associated with producing flat-panel televisions has improved. this has led to a(n) _____________ in _____________ flat-panel televisions
increase; the supply of
milk is an important ingredient in the production of ice cream. if the price of milk increases, then one would expect, holding all other things constant:
the supply curve for ice cream to shift left
a decrease in supply means:
a shift to the left of the entire supply curve
consider the supply curve for cotton shirts. an increase in the price of cotton will:
decrease the supply of cotton shirts
the typical supply curve illustrates that:
other things equal, the quantity supplied of a good is positively related to the price of a good