VISUAL INFORMATION AND MEDIA

lesson 2

**VISUAL MEDIA**

These are the ***symbols, pictures, icons, and others that communicate with one’s sense of sight***.

\

**Ideogram**

These are ^^***graphical symbols that represent ideas.***^^

\

**Statistical Visualization**

\

this refers to the study and ^^***creation of data using visual representation***^^

**Picture**

It is used widely by people to ***express their ideas, opinions, and sentiments.***

\

**Graphic Design**

It is a combination of ***text and pictures to communicate information.***

\

**Video**

It is the ***combination of motion and picture***; or of motion, picture, and audio

**3D Image**

It is a ***three-dimensional visual*** medium.

**PURPOSE OF VISUAL INFORMATION**

the primary purpose of visual information is to:

\
* __gain attention__
* __create meaning__
* __facilitate retention__

**VISUAL DESIGN ELEMENTS**

These are the building blocks or basic units in construction of visual image.

**LINES**

* is the ***path made by a moving point***: a connected and continuous.
* can be measured in length, width, and weight. They can be long short, thick, thin, dotted or solid

**SHAPES**

* is an %%***area occupying space in a composition***%% and it can be defined by a line, color, or texture.
* are %%***two-dimensional (2D***%%) which means are two ways they can be measured through its height and width

**VALUE**

The degree of light and dark design. It is the contrast between black and white and all the tones in between.

**TEXTURE**

* They are the surface feels or is perceived to feel.
* can be added to attract or repel interest to a visual element.
* is the illusion of the surfaces peaks and valleys, resulting in a feeling of smoothness or roughness in the object

**COLOR**

* It is a visual sensation resulting from the reflection wave lengths of light from differing sources.
* can add interest and reality to artwork. With the use of color wheel it is easy to understand color theory, or effectively.

\

**FORM**

A figure having volume and thickness. An illusion of three-dimensional (3D) object can be implied with the use of light and shading.

\
This can be viewed from many angles.

**VISUAL DESIGN PRINCIPLES**

describe fundamental ideas about the practice of visual design

**CONSISTENCY**

in margins, typeface, and colors especially in the whole documents or presentations

**CENTER OF INTEREST**

\
An area that first attracts attention in a composition. This area is more important when compared to the other elements.

**BALANCE**

A feeling of visual equality in shape, forms, etc. can be used in creating balance in a composition.

**HARMONY**

\
This brings together a composition with similar units

**CONTRAST**

Offers some change in value creating a visual discord in a composition

**DIRECTIONAL MOVEMENT**

It is a visual flow through the composition. It can be the suggestion of motion in a design as you move from one object to another.

**RHYTHM**

A movement in which some elements recur regularly.

**PERSPECTIVE**

Created through the arrangement of objects in two-dimensional space to look like they appear in real life

**COLOR**

Use no more than five colors in a single layout. Color should be used sparingly to highlight important information.

**TYPOGRAPHY**

All fonts should be legible and appropriate for the communication style.

\
\

**LAYOUT**

* Present content in a way that guides readers through in a logical hierarchy.
* Aligning the elements in a layout with each other will help maintain consistency

**SPACE**

\
Keep significant negative space. When too much information is in a layout, messaging becomes cluttered and incoherent

**ILLUSTRATIONS**

should match tone and subject matter. Only include if it enhances the content.

**PROPORTION**

The eye can be deceiving; make sure items are appropriately sized in data visualizations so as not to skew data.

**SIMPLICITY**

Avoid unnecessary design, including 3D charts, ornamental illustration, or extraneous elements. Remember, too, that minimal design can also be effective—so long as you have a strong story.

\