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evaluative points for data on inflation
basket of goods → not always representative of the population → eg 10% include motoring costs but not everyone drives
does’t account for changes in the quality of the goods in the basket
evaluative points for data on unemployment
doesnt reflect hidden unemployment or under emloyment
claimant count → many individuals don’t claim due to savings or social norms
evaluative points for a decline in employment in an industry to show a decline in an industry
improvement in capital substitutes → firms switching to capital alternatives
problems with averages
mask extreemes/inequality
can be influenced by single extreeme values
hide variation
opposite of absolute
relative
opposite of quantitative
qualitative
qualitative
measuring the quality of something rather than its quantity