Observe the language of Research, campaigns, and advocacies

good luck, baby

Persuasion

convincing others to change their point of view

1. Emotive writing

2. Association

3. Adjectives and Adverbs

4. Repetition

5. Using Evidence

6. Rhetorical Questions

7. Involving the Readers

8. Modal Verbs

9. Bandwagon

10. Experts

10 language features or devices in persuasive writing

Emotive language

use of words that evoke emotions

Modal Verbs

help adjust the level of certainty

Involving the Reader

done through the use of personal pronouns and indicative words

Rhetorical questions

questions that are not supposed to be answered

Rhetorical questions

asked for effect, to illustrate, or let the reader think

1. may

2. might

3. can

4. could

5. shall

6. must

7. will

8. would

9. ought to

9 modal verbs

Using evidence

involves the use of facts, figures, and quotes from experts

repetition

repeating of keywords, phrases, or ideas to appeal the readers

Adjectives and Adverbs

to influence how the readers feel

Association

tries to link an object or idea with something already linked

Bandwagon

makes the audience believe the idea the that “everyone is doing it”

Experts

relying on professional advice from trusted people

1. to inform

2. to entertain

3. to persuade'

4. to ifluence

4 common languages

Research

systematic investigation; careful study. to establish facts

Campaign

a planned set of activities that has a specific outcome within a defined timeframe

Advocacy

creating systemic change by addressing issues and influencing policies, laws, and systems (remember the three)

1. Awareness Raising

2. Research

3. Social mobilization

4. Training

5. Lobbying

5 dimensions of campaign

Awareness Raising

problem to be addressed

Research

provides necessary knowledge

Social mobilization

used by grassroots and a tool for the elite. social movement

Training

focused on a clear target. develops the contents scope and vision

Lobbying

seek to influence a politician or public official on an issue

Persuasion

the common language