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External Events Processing
External events are first processed by sensory memory, then some information is encoded into short-term memory, and some of that is further encoded into long-term memory.
Sensory Memory
A temporary holding tank for sensory info. Visual info lasts less than 1 second; auditory info lasts 3–4 seconds. Most is lost, a small portion enters short-term memory.
Visual Codes
Information encoded as a visual image.
Acoustic Codes
Information encoded as a series of sounds.
Semantic Codes
Information encoded based on meaning.
Selective Attention
Determines which sensory messages are encoded. We encode what we attend to or deem important.
Cocktail Party Effect
The tendency to attend to meaningful stimuli (like your name) even when focused elsewhere.
Inattentional Blindness
Failure to notice a visible object because attention is focused elsewhere.
Change Blindness
Failure to notice a change in a visual scene when attention is elsewhere.
Working Memory
Active processing of short-term memory info; manipulation of items in short-term memory.
Central Executive
Monitors and directs processing; decides which memory system (visual/auditory) to engage.
Visuospatial Sketchpad
Handles visual and spatial info—“the mind’s eye.”
Phonological Loop
Handles verbal and auditory information like words and numbers.
Maintenance Rehearsal
Repetition to temporarily retain info.
Elaborative Rehearsal
Effortful processing focused on meaning and deeper understanding for long-term storage.
Long-Term Memory
Permanent memory storage with unlimited capacity.
Episodic Memory
Memory of specific events (e.g., first date).
Semantic Memory
General world knowledge stored as facts and concepts (e.g., definitions).
Procedural Memory
Memory of how to perform skills (e.g., riding a bike).
Explicit Memory
Conscious, intentional memory (e.g., study facts).
Implicit Memory
Unconscious memory formed without intent (e.g., skills learned by observation).
Prospective Memory
Remembering to perform tasks in the future (e.g., take meds).
Eidetic Memory
Extremely vivid and detailed memory, sometimes called photographic memory.
Encoding
The process of getting information into memory.
Primacy Effect
Better recall for the first items in a list.
Recency Effect
Better recall for the last items in a list.
Serial Position Effect
The tendency to forget middle items in a list due to primacy and recency effects.
Method of Loci
A mnemonic strategy using spatial memory to aid recall.
Spacing Effect
Distributed studying improves long-term retention more than cramming.
Chunking
Breaking info into groups to aid memory (e.g., phone numbers).
Mnemonic Devices
Memory aids like acronyms or rhymes that help organize and recall information.
Long-Term Potentiation
The process by which repeated neuron firing strengthens synaptic connections.
Hippocampus
Brain structure vital for encoding new long-term memories.
Anterograde Amnesia
Inability to form new memories after brain damage.
Retrograde Amnesia
Inability to recall memories from before brain damage.
Retrieval
The process of accessing stored memories.
Recognition
Identifying previously learned information (e.g., multiple choice).
Recall
Retrieving info with an external cue (e.g., fill-in-the-blank).
Retrieval Cues
Stimuli that help trigger the recall of a memory.