Media Audiences - RTA 912/FCD 912 Lecture Notes

A set of flashcards covering key terms and concepts from the Media Audiences lecture, useful for studying and reinforcing knowledge.

Media Audiences

The study of different audiences consuming various media forms.

Advertising

A communication method used to persuade an audience to purchase products or services.

Audience Measurement

The process of assessing the size and characteristics of an audience.

Big Data

Large volumes of data that can be analyzed for insights.

Uses and Gratifications Theory (U&G)

A theoretical framework that explains how individuals use media to satisfy their needs.

Cognitive Needs

Needs related to acquiring information and knowledge.

Affective Needs

Needs related to emotional experiences and aesthetic enjoyment.

Integrative Needs

Needs that reinforce an individual's credibility, stability, and status.

Social Needs

Needs related to interaction with family, friends, and community.

Escape Needs

Needs related to escaping or relieving tension.

Nielsen Ratings

A system that measures television and radio audience sizes.

Return on Advertising Spend (ROAS)

A metric that measures the revenue generated for every dollar spent on advertising.

Syndicated Audience Measurement

Measurement services shared among multiple subscribers.

Television Audience Measurement (TAM)

A method to assign audience values for advertising pricing.

Audience Fragmentation

The division of audiences into smaller, niche groups.

Programmatic Buying

Automated purchasing of online advertising.

Effective Frequency

The optimal number of times an audience needs to see an ad for impact.

Conversion Rate

The percentage of users who take a desired action after viewing an ad.

Analytics

The systematic computational analysis of data or statistics.

Descriptive Analytics

Analysis that focuses on historical data to identify trends.

Predictive Analytics

Forecasting future events based on historical data.

Prescriptive Analytics

Suggesting actions based on data analysis.

Muddiest Point

A strategy to identify the most confusing parts of a lesson.

Ethics, Privacy, and Regulations

The principles governing the handling of data and audience interaction.

GDPR

General Data Protection Regulation, a regulation that protects user privacy and data.

PIPEDA

Personal Information Protection and Electronic Documents Act, a Canadian law on data privacy.

Advertising Metrics

Quantifiable measures used to assess the performance of advertising campaigns.

Cost Per Thousand (CPM)

A metric that measures the cost of reaching one thousand potential customers.

Cost Per Click (CPC)

The amount spent for each click on an advertisement.

Cost Per Conversion (CPConv)

The total cost divided by the number of conversions achieved.

Media Math

Calculations used to analyze audience metrics and advertising effectiveness.

Audience Quality

A measure of the engagement level of the audience.

Audience Size

The total number of individuals exposed to a media product.

Media Analytics

The measurement and analysis of audience data for media products.

Net Promoter Score (NPS)

A metric for gauging customer loyalty and satisfaction.

Audience Retention

A measure of how many viewers return to a media product.

Behavioral Data

Information collected based on user actions and interactions.

Clickstream Data

A record of the web pages a user visits and the sequence of their clicks.

Predictive Modeling

Using statistics to predict future outcomes based on historical data.

Audience Engagement

The interaction between media content and its audience.

User-Centric Era

A period where media is increasingly tailored around user preferences.

Interactivity

The ability of users to actively engage with media content.

Attention Economy

An economy where the commodity is human attention.

User Behavior

Patterns in how users interact with media.

Feedback Loop

A cycle where outputs (reactions) are circled back as inputs for decision-making.

Participatory Culture

A culture where individuals actively participate in creating and sharing media.

Content Discovery

The process of finding content that caters to individual's interests.

Cognitive Dissonance

Psychological stress induced by a conflict in beliefs or values caused by new information.

Social Listening

Monitoring digital conversations to understand attitudes and perceptions.

Demographic Segmentation

Dividing a market into segments based on demographic factors such as age, gender, and income.

Psychographic Segmentation

Categorizing audiences based on psychological traits and lifestyle preferences.

Panel Data

Data collected from a group of respondents over time.

Sampling Techniques

Various methods to select individuals from a population for analysis.

Audience Profile

A detailed description of the audience, including demographics and psychographics.

Content Marketing

Creating and distributing valuable content to attract and engage an audience.

Viral Marketing

A method of promoting products through social networks and word of mouth.

Influencer Marketing

Partnering with individuals who have influence over potential buyers.

Emotional Branding

Creating an emotional connection between a brand and its customers.

Cultural Insights

Understanding cultural differences that influence audience behavior.

Ethnographic Research

Research method focused on understanding users' culture and behavior.

Content Strategy

Planning and managing content guided by the audience's needs and preferences.

Media Literacy

The ability to access, analyze, evaluate and create media content.

User Experience (UX)

The overall experience of a person using a product, especially in terms of how enjoyable it is.

Target Audience

A specific group of consumers at which a product or service is aimed.

Brand Equity

The value added to a product or service due to its brand name.

Market Research

The process of gathering, analyzing, and interpreting information about a market.

Segmentation

Dividing a market into subsets of consumers with common needs.

Positioning

Developing a marketing strategy to create a strong image of the product in the minds of consumers.

Value Chain

The full range of activities required to create a product or service.

Social Media Metrics

Measurements that assess engagement and effectiveness of social media strategies.

Return on Investment (ROI)

A performance measure used to evaluate the efficiency of an investment.

Cross-Media Measurement

A method of tracking audience metrics across various media platforms.

Algorithm

A set of rules or instructions used for data processing and analysis.

Content Curation

The process of finding, organizing, and sharing online materials relevant to a particular topic.

Social Media Strategy

A plan for how an organization will use social media platforms to achieve its goals.

Brand Identity

The visual and verbal elements that represent a brand.

Awareness Stage

The first stage in the consumer journey where potential customers become aware of a product.

Interest Stage

The second stage in the consumer journey where potential customers show interest in a product.

Decision Stage

The third stage in the consumer journey where customers decide to purchase a product.

Action Stage

The final stage in the consumer journey where the purchase occurs.

Cohort Analysis

A method of analyzing the behavior of a group of users with a shared characteristic.

Content Engagement

The interaction and participation of users with content.

Market Segments

Specific groups within a wider market that share common interests or characteristics.

User Profiles

Detailed descriptions of individual users based on data collected about their behaviors and preferences.

Content Performance

Measuring the effectiveness of content based on user engagement metrics.

A/B Testing

A method of comparing two versions of a web page to see which performs better.

User Interface (UI)

The means by which a user interacts with a digital product.

Engagement Rate

A metric that quantifies the level of interaction between users and content.

Retention Rate

The percentage of users who continue using a product over a specified period.

Customer Journey Mapping

Visual representation of the process a customer goes through to achieve a goal with your product.

User Feedback

Information provided by users regarding their experience using a product.

Digital Footprint

The trail of data that individuals leave behind when using the internet.

Hotspot Analysis

Identifying areas within data that require attention or indicate high user activity.

Market Trends

Patterns or movements in specific market segments over time.

Analytics Dashboard

A visual interface that provides an overview of key performance indicators and metrics.

Social Media Engagement

The interactions that users have with a brand's social media content.

Secondary Research

Using existing data that has been collected by others for analysis.

Primary Research

Gathering new data that has not been collected before.

Data Cleaning

The process of correcting or removing inaccurate records from a dataset.

Audience Testing

Assessing how various segments of an audience react to specific media content.