Digital Marketing

Disruptive Innovation

Creates new market value and replaces existing markets

Factors of Production

Affects innovation, marketing, product quality, and consumer behavior

Artificial Intelligence (AI)

Refers to machine learning and sets of recorded transactions

Blockchain

A technology that enables secure and transparent transactions

Internet of Things (IoT)

Connects physical devices to the internet

Eight Drivers of Digital Marketing

Product, Price, Place, Promotion, People, Processes, Physical evidence, Partnerships

Big Data

Refers to the volume, variety, veracity, velocity, and value of digitized information

Analytics

Involves stages like Suspect, Prospect, Lead, and Customer

Customer Data Collection

Arguments for and against unlimited collection, retention, and use by businesses