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Disruptive Innovation
Creates new market value and replaces existing markets
Factors of Production
Affects innovation, marketing, product quality, and consumer behavior
Artificial Intelligence (AI)
Refers to machine learning and sets of recorded transactions
Blockchain
A technology that enables secure and transparent transactions
Internet of Things (IoT)
Connects physical devices to the internet
Eight Drivers of Digital Marketing
Product, Price, Place, Promotion, People, Processes, Physical evidence, Partnerships
Big Data
Refers to the volume, variety, veracity, velocity, and value of digitized information
Analytics
Involves stages like Suspect, Prospect, Lead, and Customer
Customer Data Collection
Arguments for and against unlimited collection, retention, and use by businesses
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