Lecture 8 / Motivation

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Last updated 2:58 PM on 4/3/26
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28 Terms

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Motivation

An internal state that propels individuals to engage in goal-directed behavior.

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Hunger in Blow Flies

Regulated by receptors in the legs that signal if a fly is standing on food and stretch signals from the stomach that indicate if it is not full.

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Appetitive Behavior (The Seek)

A flexible, active searching phase driven by "wanting" and influenced by learning, such as checking the fridge.

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Consummatory Behavior (The Do)

A fragile, stereotypical, and reflexive phase of engaging with a goal, such as the act of chewing and swallowing.

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Drive Reduction Theory

Posits that biological needs (e.g., hunger, thirst) create unpleasant states of tension that compel individuals to act to return to homeostasis.

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Incentive Motivation

Expecting certain outcomes based on certain decisions, and those expectations are what motivate the behavior.

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Pavlovian Instrumental Transfer

A phenomenon where environmental cues associated with a reward alter the frequency or intensity of goal-directed behavior.

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Dopamine and Motivation

A chemical system where performance in reward tasks declines if dopamine neurons die, but can be reversed by enhancing dopamine levels with substances like amphetamine.

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The Reward System

A neural circuit centered on the ventral tegmental area (VTA) that involves the nucleus accumbens (NAcc) and the prefrontal cortex.

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Incentive Salience Hypothesis

The theory that "wanting" (dopamine-driven urge) and "liking" (opioid-driven sensory pleasure) are two independent neurological processes.

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Taste Reactivity

A method of studying pleasure by observing universal facial expressions (sweet vs. bitter) across species when they encounter rewards.

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Amotivation

Diminished motivation for physical, cognitive, or emotional activity, often referred to in the context of neurological or psychiatric disorders.

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Anhedonia

The inability to experience pleasure from activities that are usually enjoyable, which can include a loss of interest in previously rewarding activities.

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Apathy

A state of indifference characterized by a lack of motivation and emotion, representing a decline from a person's previous functioning.

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Avolition or Abulia

A condition where individuals are unable to generate action plans or options but can still perform the actions when verbally prompted.

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Steps to Pursue a Goal

  1. Generate options for achievement, 2. Make cost-benefit decisions and initiate behavior, 3. Reevaluate reward value based on enjoyment.
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VTA (The Engine)

The part of the reward system that produces dopamine.

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Ventral Striatum / NAcc (The Hype Man)

The part of the reward system that turns the dopamine spark into excitement and anticipation.

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Prefrontal Cortex / PFC (The CEO)

The part of the reward system that receives excitement signals and decides whether to take action.

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Addiction

A state of dependence characterized by a lack of control over consumption, use without achieving satiety, and an increased preoccupation with the substance or behavior.

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Compulsion

Repetitive, ritualistic behavior that is no longer consciously controlled, driven by changes in the circulatory reward system.

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PFC/OFC (The Brakes)

The front of the brain intended to stop harmful behaviors; these "brakes" weaken in addiction, making it physically difficult to stop.

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D2R Downregulation

A process where repeated exposure to drugs or high-fat/sugar food reduces receptors in the striatum, impairing prefrontal regulation.

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Behavioral Addictions

Dependencies on activities rather than substances, such as gambling, sexual addiction, and video game addiction.

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Measuring Apathy (Tasks)

Researchers use pupil dilation and physical effort tasks (like grip force) to see how much reward is needed to motivate action.

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Apathy Offer Likelihood

The likelihood of accepting a task increases with the reward amount (number of apples) and decreases with the effort required (height of the line).

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Cocaine Compulsion Statistic

In experiments, about 80% of animals stop using cocaine when it is paired with an electric shock, while 20% continue despite the pain.

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Ranking of Addictive Potential

Opiates are considered the most dangerous, followed closely by cocaine and barbiturates, then alcohol and nicotine

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