unit7 tacn3

…….. is the attempt to destroy unwholesome demand for products that are considered undesirable, e.g. cigarettes, drug, handguns, or extremist political parties

Countermarketing.

…….. is the difficult task of reversing negative demand, eg. for dental work, or hiring disable people

Conversional Marketing.

…….. is necessary where there's no demand, which often happens with new products and services

Stimulational Marketing.

…….. involves developing a product or service for which there is clearly a latent demand, eg. a non-polluting and fuel-efficient car

Developmental Marketing.

…….. involves altering the times pattern of irregular demand, eg. for public transport between rush hours, or for ski resorts in the summer

Synchromarketing.

…….. involves revitalizing falling demand, for example, for churches, inner city areas, or aging film stars

Remarketing.

…….. is the attempt (by governments rather than private businesses) to reduce overfull demand, permanently or temporarily, eg. for some roads and bridges during rush hours

Demarketing.

…….. is a matter of retaining a current (may be full) level of demand, in the face of competition or changing tastes

Maintenance Marketing.