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rhetorical situation
Factors of a text: context, which includes setting and occasion, exigence, purpose, audience, writer, and message
context
Broad historical, cultural, and social movements of a text including time, place, and circumstances
exigence
Aspects of a rhetorical situation making the text urgent
occasion
Specific circumstances and events necessitating the text
purpose
The goal of the text
writer/speaker
Person/group who creates a text
persona
The role of the writer in delivering a speech or publishing a text
message
Main idea or position the writer seeks to convey
audience
Listener, viewer, or reader of a text or performance
subject
Topic of a text
Ethos
Appeals to expertise, knowledge, experience, sincerity, shared values, and/or a mix of these factors
Logos
Appeals to reason by offering clear, logical ideas
Counterargument
Anticipation of objections or opposing views
Concede
Agreement that some or all of an opposing argument may be true or reasonable
Refute
Denial of all or part of an argument's validity using evidence
Rebut
Presentation of a contrasting perspective on an argument to show that some or all of an opposing position is unfounded
Pathos
Appeals to emotions, values, desires, and hopes, fears, or prejudices
Balanced Appeals
Balancing appeals to emotion with appeals to logic
Simple sentence
A sentence composed of one main clause without any subordinate clauses.
Compound sentence
Two independent clauses joined by a coordinating conjunction or a semicolon.
Complex sentence
A sentence containing an independent clause and one or more subordinate clauses.
Compound-complex sentence
A combination of a compound sentence and a complex sentence; it is often fairly long.
Hortative sentence
A sentence that exhorts, urges, entreats, implores, or calls to action.
Imperative sentence
A sentence that issues a command. The subject of an imperative sentence is often implied rather than explicit.
Periodic sentence
A sentence that begins with details, qualifications, or modifications, building toward the main clause.
Cumulative sentence
A sentence in which an independent clause is followed by details, qualifications, or modifications in subordinate clauses or phrases.
Inverted sentence
A sentence that deviates from the traditional subject-verb-object order; the verb may appear before the subject.
Interrupted sentence
A sentence of any pattern modified by interruptions that add descriptive details, state conditions, suggest uncertainty, voice possible alternative views, or present qualifications.
Diction
Word choice
denotation
Dictionary definition
connotation
Idea or feeling evoked by a word alongside the literal definition
modifiers
Words, phrases, or clauses adding description or qualification
formal diction
Follows grammatical rules and avoids colloquial or slang expressions
Informal diction
conversational language including common expressions used by audience
Figurative language
Words or phrases not meant to be taken seriously
metaphor
Comparison of two unlike things without the terms "like" or "as"
simile
Comparison using "like" or "as"
analogy
Comparison between the familiar and unfamiliar to explain a concept
personification
Attribution of human characteristics onto non-human beings
syntax
The arrangement of words into phrases, clauses, and sentences. This includes word order (subject-verb-object, for instance, or an inverted structure); the length and structure of sentences (simple, compound, complex, or compound-complex); and such schemes as parallelism, juxtaposition, antithesis, and antimetabole.
independent clause
A clause that can stand by itself and still make sense. In other words, it contains a subject (noun) and a predicate (verb).
coordination
Joins two ideas with a conjunction, usually to show that both ideas are equally important
subordination
Joins two ideas with a conjunction, usually to show that one idea is less important than the other
parenthetical
Interrupts a sentence to provide nonessential information that furthers a speaker's purpose or addresses needs of the audience
parallel structure
Repetition of the same word, phrase, or clause for emphasis that must also reflect the repetition of grammatical and/or structural elements.
tone
The writer's attitude towards a subject
shifts
Changes in tone that alert the audience to a potential qualification, refinement, or reconsideration of perspective or argument
irony
An incongruity between expectation and reality.
verbal irony
A figure of speech that occurs when a speaker or character says one thing but means something else or when what is said is the opposite of what is expected, creating a noticeable incongruity.
situational irony
A pointed discrepancy between what seems fitting or expected and what actually happens.
dramatic irony
Tension created by the contrast between what a character or writer says or thinks and what the audience knows to be true.
hyperbole
Deliberate exaggeration used for emphasis or to produce a comic or an ironic effect; an overstatement to make a point.
understatement
The presentation or framing of something as less important, urgent, awful, good, powerful, and so on, than it actually is, often for satiric or comical effect; the opposite of hyperbole, it is often used along with this technique, and for similar effect.
Dependent/subordinate/relative clause
A group of words containing a subject and a verb that is less important and dependent on another group of words containing a subject and a verb.
Sentences
Made up of clauses, one of which must be an independent clause
Wry
Using or expressing dry, clever, mocking humor; often with a sense of irony or exaggeration
Earnest
Showing sincere or intense conviction
Strident
Loud or harsh; grating
Pedantic
Showing off knowledge; overly concerned with details
Ingratiating
Intended to gain approval or favor
ambivalent
Having contradictory feelings
equivocal
Open to more than one interpretation; Ambiguous; uncertain or questionable in nature
polemical
Involving strongly critical, controversial, or disputatious writing or speech
enigmatic
Mysterious; difficult to understand; complex
reproachful
Expressing disapproval or disappointment