Communication unit 1

Media

The plural form of mediums

Medium

Transfer of information

The number one thing we consume

Media

Roles of media

Entertainment

Education

Public forum

Watchdog

Media initially was…

Printed

Media then was..

Wired

Media now is…

Wireless

WiFi

Wireless Fidelity

Interpersonal communication

Between 2 people

Intrapersonal communication

Talking to yourself

Mass communication

Info from one source to a lot of people

Key to communication

Interpretation

The 3 big news broadcasting channels

ABC

CBS

NBC

Telecommunications act of 1996

Goal was to increase small companies within media but the opposite happened

Prime source of media outlet income

Advertising

Professors cats names

Butters the cat and Olive

access to knowledge, writing, reading, and controlling access to knowledge is..

Power

Earliest library was in

Babylonia

Paper

Printing on leaves by Egyptians

Scrolls

How info was conveyed out of leaves and animal skins

Earliest books

Copied by hand and very expensive so only the rich had them

Renaissance

1500 Florence Italy

Series of cultural development

Rise of patrons

Patrons

Rich people paying artist to create

1st printed book

5/11/868

Gutenberg

created the Gutenberg bible

Built the printing press with a readable

typeface

Harry Ransom Center in UT

Copy of the guyenburg bible and 1st

photo here

Everything printed..

Is traced back to Gutenberg

Jikiji

Oldest metal printed book (07/1377)

Martin Luther

Started the Protestant reformation writing the 95 thesis of contention’s

Translated the Gutenberg bible from Latin to German

Used the printing press for propaganda

Professors daughter

Sofie

How many ebooks does the professor own

Oown

1

The book book

IKEA ad

Dust jacket

More attractive hard cover books

Hardcover books

More durable so more expensive to

Make buy and ship

make but a

Paper back books

More portable and cheaper

mass market paperback books

Small

Sell to majority

Portable and cheap

Trade version paperback books

Paper version similar sized hardback book

Ebooks

Least expensive type of book

Are banned books banned for good

No

What are most banned books actually?

Challenged

Original banned book week

1982 freedom to read when librarians found an increase in challenged books

How many books were challenged in 2024

821 LGBTQ books

Italy Banned book Priest

Burned peoples books and belonging in

(2/1497) before being hanged and burned in (5/1948)

Newspapers make money by..

Advertising

Selling them

Obituaries

Display advertisements

Ads in news papers of local stores

Classified advertisements

Columns in newspapers about

Garage sells, jobs, donations, lost and found

Expensive

Obituaries

Crazy expensive

Selling newspapers

Subscriptions

Newspaper Week

Sunday - biggest paper except for Black Friday

Sat- Hs football scores and car ads

Friday- entertainment

News elements

Who what when where

Magazine elements

Why how

Beat

Particular area of news reporters cover

Beat reporters

Know more about the beat than anyone in town

Best way to cover a beat

Hang around

Good reporters

Have trust and know everyone on their beat

Celebrity Syndrome

Reporters need to treat celebrities like normal people

Stockholm Syndrome

Reporters should not be persuaded by

People they’re reporting

3 ways to gather info

Observation interviews and reports

Reporters need to

Get ALL sides of the story

Functions of reporters

Present news-factual

Present editorials- opinions

Reports…

Protect info sources

Balance editorial opinions

Present diversity of voices

And differential fact from opinions

Why are newspapers declining

Advertising is declining

Results of newspapers declining

People getting played off and news is going online

Reach

How many people read the newspaper

Magazines are..

The storehouse of knowledge

Magazine come from the Arabic word..

Makazin

Trade magazines

Specific topics / interest magazines,

Expensive

Gentlemen magazine

1st magazine to call itself a magazine

1731-1922

Edifying monthly discussions

1st magazine 1663-1668

Scots magazine

(2/1739) Oldest magazine still going but on and off

Kvety

1834 Oldest magazine still going continuously

Scientific magazine

1845 Oldest American magazine still going

Continuously

continue

Lady’s magazine

1770 First women’s magazine

Bookman magazine

1895 originated best sellers list

Photoplay

1912 news about film

Muckracking

Investigative journalism

Incon Steffens

gov and political comeration muckracker

Ida tanbel

1st female muckracker

Upton Sinclair

Wrote the jungle leading to the FDA

Berstenn and Woodward

Contemporary muckrackers who wrote stories to bring Nixon down

Most important thing for reporters

Follow the money

Hunter Thompson

Contemporary muckracker that created gonzo style journalism

Gonzo style journalism

Reporters become part of the story

Magazine teams are made up of..

Small editorial staff

Freelance writers

Advertising drives..

Publishing

The more traders a magazine has..

The more it can pay for advertising

Stock photography

Websites where you can purchase photos for magazines at

Diallo Shabazz

University of Wisconsin using his photoshopped photos for admissions advertisement in which he sued for the minority majority

photoshopped photos for advertisement

Antlanta magazine

Largest without a physical magazine

New Orleans

Will become the completely digital in December