MODULE1

retailing

Is the set of business activities that adds value to the products and services sold to consumers for their personal or family use.

wholesaling

buying goods in bulk from a manufacturer at a discounted price and selling to retailers for a higher price, for them to repackage and in turn resell in smaller quantities at an even higher price to consumers.

Multichannel retailing

when retailers offer more than one channel to sell and deliver merchandise and services to consumers.

Omnichannel Retailing

refers to a coordinated multichannel retail offering that provides a seamless and synchronized customer experience, using all of the retailer’s shopping channels

Supermarket

self Serviced food store offering groceries, meat, and produce with limited sales non-food items, such as health and beauty aids and general merchandise.

Convenience Store

Provides a limited variety and assortment of merchandise at a convenient location.

Specialty stores

Concentrates on a limited number of complementary merchandise categories and provide a high level of service in relatively small stores.

Electronic Retailers

Are also called (E-tailing, online retailing, and internet retailing) is a retail format in which the retailers communicates with customer and offer product and services for sale over the internet.

Vending Machine Retailing

Is a non store format in which merchandise or services are stored in a machine

and dispensed to customer to customer when they deposit cash or used credit

card.

Sari-sari store

anglicized as neighborhood sundry store, is a convenience store found in

the Philippines. The word ____________ is Tagalog meaning "variety" or

"sundry". Such stores occupy an important economic and social location in

a Filipino community and are ubiquitous in neighborhoods and along

streets.

Internet Retailing

involves retailers interacting with consumers via the Internet, whether they use a

traditional computer or a laptop, a variety of sizes of tablets, or a smartphone.

Mobile retailing

implies

accessing the Internet using a tablet or

smartphone.

Digital Marketing

(also known as data-driven marketing) is an umbrella term for the

marketing of products or services using digital technologies, mainly on the Internet, but also

including mobile phones, display advertising, and any other digital medium.

Utilitarian Needs

When consumers go shopping to accomplish a specific task, such as buying

a suit for job interviews, they are seeking to satisfy

hedonic needs

heir needs for entertaining, emotional, and recreational

experiences.

Retail Market Segment

is a group of

customers who are attracted to the

same retail mix because they have

similar needs.

Market basket analysis

the data mining tools determine which products appear in the market basket that a customer purchases during a single shopping trip. This analysis can suggest where stores should place merchandise and which merchandise to promote together based on merchandise that tends to show up in the same market basket.

Retailer

a business that sells products and/or services to consumers for their personal or family use. Retailers are a key component in a supply chain that links manufacturers to consumers.

Franchising

is a contractual agreement in which the franchisor (the company) sells the rights to use its business trademark, service mark, or trade name, or another commercial symbol of the company, to the franchisee for a one-time franchise fee and an ongoing royalty fee, typically expressed as a percentage of gross monthly sales.

Customer Relationship Management (CRM)

also called loyalty or frequent-shopper programs, are activities that focus on identifying and building loyalty with a retailer’s most valued customers.

Social Media Marketing

is the use of social media websites and social networks to market a company's products and services. Social media marketing provides companies with a way to reach new customers, engage with existing customers, and promote their desired culture, mission, or tone. Example: Facebook, Instagram, Twitter, Linkedin and YouTube. Catalog and Other Non-store

Direct Selling

a retail channel in which salespeople interact with customers face-to-face in a convenient location, either at the customer’s home or at work.

Satisfaction

is a postconsumption evaluation of how well a store or product meets or exceeds customer expectations.

Unplanned Location

(freestanding and urban sites) do not have any centralized management that determines what stores will be in a development, where the specific stores will be located, or how they will be operated.

Planned Location

(shopping centers) a shopping center developer and or manager makes and enforces policies that govern store operations, such as the hours that a store must be open City or Town locations.

CAM

Common area maintenance

GLA

Gross leasable area

Supply Chain management

is the delivery of economic value to customers through the management of the flow of physical goods and associated information from vendors to customers. • is a set of business activities that manages the movement of products to retail distribution centers and stores and the exchange of information between retailers and vendors

Logistics

is the aspect of supply chain management that refers to the planning, implementation, and control of the efficient flow and storage of goods, services, and related information from the point of origin to the point of consumption to meet customers' requirements.

Third-party Logistics

are firms that facilitate the movement of merchandise from manufacturer to retailer but are independently owned.

Distribution Channel

is a set of firms that facilitate the movement of products from the point of production to the point of sale to the ultimate consumer.

RFM ANALYSIS

Used by catalog retailers and direct marketers

Recency: how recently customers have made a purchase

Frequency: how frequently they make purchases

Monetary: how much they have bought