National Tendencies until 1940 Flashcards

Flashcards of key vocabulary terms and definitions from the lecture notes.

Max Bill

A Bauhäusler who renounced capital letters and whose posters are the most noticeable of his contributions to graphic design.

Swiss Style

First demonstrated internationally at the 1936 Milan Triennale exhibition, it became the dominating influence in graphic design abroad twenty-five years later.

A.M. Cassandre

A celebrated affichiste who gave monumental expression to eating, drinking, smoking, enjoying entertainment, and travel in his posters.

Art Deco

The dominant style of France between the two world wars, derived from French Cubist painting, emphasizing carefully selected forms and adopting an obvious geometry.

Moderne

A style that had superficial connections with the 'machine aesthetic' of the avant-garde but more to do with the romantic appeal of motor car, locomotive and ocean liner.

Bifur typeface

A poster-like, geometrical typeface designed by Cassandre in 1929.

Peignot typeface

A typeface designed by Cassandre in 1937, which has most of its lower-case letters drawn as small capitals.

Tolmer and Draeger

Advertising agencies and printers with their own design studios who attempted an uncompromising moderne style.

Alexey Brodovitch

A Russian émigré who adopted the moderne style, the best-known exponent of layout in New York

Vorticist group

The group of artists formed in London in 1913 and printed direct from type with black poster lettering set diagonally on solid deep pink.

Edward Johnston

The calligrapher who designed an alphabet for London's Underground Railway in 1915.

Eric Gill

Designed Gill Sans typeface, he took Johnston's alphabet as a model.

Stanley Morison

The Times newspaper's adviser, who redesigned the newspaper with a typeface produced to his instructions, Times New Roman.

Edward McKnight Kauffer

The most prolific of the designers commissioned by London Underground; employed by Morison for the 'vg' monogram symbol on the Gollancz jackets.

Frank Pick

London Transport's enthusiastic publicity manager, had chosen posters as the means firstly to encourage travel by bus and Underground outside commuting hours.

Theyre Lee-Elliott

Designed the brilliantly successful 'Speedbird' symbol a decade later for Imperial Airways.

Tom Purvis

LNER most prolific poster designer, whose style of flat colour was an immaculate modernization of the Beggarstaffs'.

Henry Beck

The engineering draughtsman that redesigned the Underground map so that lines met at right angles or at 45 degrees.

Moholy-Nagy

Designed book jackets, posters for the London Underground, an exhibition for Imperial Airways, and as display director of Simpson's

Ashley Havinden

Was responsible for a famous 'streamlined' campaign for Chrysler cars in the late 1920s.