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Diction
The choice and use of words and phrases in speech and writing
Syntax
How the words are structured together
Pace, structure, arrangement
Tone
The attitude of the text or speaker
Mood
The emotion the text creates for the audience
Alliteration
The occurrence of the same letter or sound at the beginning of adjacent or closely connected words
Colloquialism
Slang. Common phrase or word in everyday speech
Euphemism
A nicer way to say something
Antithesis
Contrast of two things.
Juxtaposed contrasting points
Hyperbole
Exaggerated statements or claims not meant to be taken literally
Metaphor
A comparison of two unlike things
Simile
Comparison of two unlike things using “like” or “as”
Synechdoche
Nickname where it is part of the whole
ex. “my wheels” instead of “my car”
Inversion (aka Anastrophe)
When you reverse the syntax of a sentence on purpose
ex. Yoda’s Speech
(Verbal) Irony
Sarcasm
Allusion
A reference
ex. She’s the Juliet to my Romeo”
Anaphora
The repetition of a word or phrase at the beginning of a successive clause
ex. I came, I saw, I conquered
Juxtaposition
Side by side placement
(image and text)
Metonymy
Nickname
ex. “The Crown” in place of “King'“ or “Queen”
Parallelism
Similar words, phrases, or clauses that employ same grammatical structure
ex. Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime”
Imagery
Sensory details in writing or in speech such as
Visual, tactile, olfactory, auditory, gustation
Personification
Human attributes to non humans
(Pathetic Fallacy)
Rhetorical Question
Question that acts as a statement, not intended to be answered
Understatement
The presentation of something as being smaller, worse, or less important than it actually is
Greek name: Litote
Paradox
A contradiction that is true
ex. The beginning of the end