COR 016: MEDIA AND INFORMATION LITERACY

SAS 2-11

MEDIA AND INFORMATION LITERACY

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* the essential skills and competencies that allow individual to engage with media and other information providers effectively

MEDIA AND INFORMATION LITERACY

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* develop critical thinking and life-long learning skills to socialize and become active citizens

LITERACY

The ability to identify, understand, interpret, create, communicate and compute, using printed and written materials associated with varying contexts.

MEDIA

The physical objects used to communicate with, or the mass communication through physical objects such as radio, television, computers, film, etc. It also refers to any physical object used to communicate messages.

MEDIA LITERACY

The ability to access, analyze, evaluate, and create media in a variety of forms. It aims to empower citizens by providing them with the competencies (knowledge and skills) necessary to engage with traditional media and new technologies.

INFORMATION

A broad term that covers processed data, knowledge derived from study, experience, instruction, signals or symbols.

INFORMATION LITERACY

The ability to recognize when information is needed, and to locate, evaluate, and effectively communicate information in its various formats.

TECHNOLOGY AND LITERACY

The ability of an individual, either working independently or with others, to responsibly, appropriately, and effectively use technological tools. Using these tools an individual can access, manage, integrate, evaluate, create and communicate information.

MEDIA AND INFORMATION LITERACY

The essential skills and competencies that allow individuals to engage with media and other information providers effectively, as well as develop critical thinking and life-long learning skills to socialize and become active citizens.

Prehistoric Age

People discovered fire, developed paper from plants and forged equipment.

Industrial Age

People used the power of steam, developed machine tools, established

Electronic Age

People harnessed the power of electricity that led to electrical telegraphy, electrical circuits and the early large scale computers (through vacuum tubes, transistors and integrated circuits). In this age, long distance communication became possible.

New (Digital) Age

People advanced the use of microelectronics in the invention of personal computers, mobile devices and wearable technology. In this age, the Internet paved the way for faster communication and the creation of the social network. Moreover, voice, image, sound and data are digitalized.

Prehistoric Age

Equipment use to communicate

* Traditional paper and writing materials.

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Use to store Information:

* Cave writings
* Traditional paper and writing materials

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Use to share or broadcast information

* Traditional paper and writing materials
* Cave writings

Industrial Age

Equipment use to communicate

* Paper and Pen
* Typewriter

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Use to store information

* Printing press or books

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Use to share or broadcast information

* Printing press or books

Electronic Age

Equipment use to communicate

* Telegraph
* Telegram
* Telephone
* Computers

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Use to store information

* Printing press or books
* Computers

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Use to share or broadcast information

* Printing press or books
* Computer
* Radio

New (Digital) Age

Equipment use to communicate

* Personal Computers
* Mobile phones
* Smart phones
* Wearable technology
* Social Media

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Use to store information

* Digital press or books
* Digital books
* Personal computers
* Mobile Phones
* Smart Phones
* Wearable technology
* Social Media

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Use to share or broadcast information

* Printing press or books
* Television
* Radio
* Digital books
* Websites
* Personal computers
* Mobile Phones
* Smart phones
* Wearable technology
* Social media

PRINT MEDIA

This type of news media used to be the only way of delivering information to the public. For the generations of the 80s and 90s, print media was the only media of entertain. People relied on newspapers and magazines to learn everything, from recipes and entertainment news to important information about the country or the world.

PRINT MEDIA

Newspaper, magazine, books, banners, billboards, brochures, flyers,

BROADCASTING MEDIA

I t is the most expedient means to transmit information immediately to the widest possible audience although the Internet currently challenges television as the primary sourc e of news .

BROADCASTING MEDIA

Television, radio, movies

INTERNET MEDIA

Nowadays, we are relying on the Internet to get the news a lot more often than the traditional news sources. Websites provide information in the form of video, text, and audio. We can even choose the way we want to receive the news.

INTERNET MEDIA

Social networks or website, online forums, podcast

Information

Data that have been collected, processed, and interpreted in order to be presented in a useable form. A broad term that can cover processed data, knowledge derived from study, experience, instruction, signals or symbols. In the media world, information is often used to describe knowledge of specific events or situations that has been gathered or received by communication, intelligence, or news reports.

Information Literacy

A set of individual competencies needed to identify, evaluate and use information in the most ethical, efficient and effective way across all domains, occupations and professions. It refers to the ability to recognize when information is needed and to locate, evaluate, effectively use and communicate information in its various forms.

Information needs (What information do you need?)

Stage 1

Sources of information (Where do you search for information?)

Stage 2

Access to the information (How do you acquire and store information?)

Stage 3

Evaluate information (How will you check the quality of information?)

Stage 4

Organize information (How will you organize and store them?)

Stage 5

Communicate information (How will you create and communicate them?)

Stage 6

Media Convergence

The co-existence of traditional and new media.

Media Convergence

The co-existence of print media, broadcast media (radio and television), the Internet, mobile phones, as well as others, allowing media content to flow across various platforms.

Media Convergence

The ability to transform different kinds of media into digital code, which is then accessible by a range of devices (ex. from the personal computer to the mobile phone), thus creating a digital communication environment.

Media Convergence

magazines, radio programs, TV shows, and movies, now are available on the Internet through laptops, iPads, and smartphones.

Indigenous

comes from traditional practices that are passed on through generations. This kind of knowledge is exclusive to one’s culture; however, it is still acknowledged and supported because this kind of information is still considered void and valuable to many.

Library

contains printed or digital media and information. Libraries of published books are often considered highly reliable, accurate, and valuable

Internet

is a massive network of media and information that can be accessed through the World Wide Web. Internet sources are everywhere especially since technology is used by a lot of people nowadays.

RELIABILITY OF INFORMATION

if it can be verified and evaluated. Others refer to the trustworthiness of the source

ACCURACY OF INFORMATION

refers to the closeness of the report to the actual data.

VALUE OF INFORMATION

if it aids the user in making or improving decisions.

AUTHORITY OF THE SOURCE

Much of the information we gather daily do not come from a primary source but are passed on through secondary sources such as writers, reporters, and the like. Sources with an established expertise on the subject matter are considered as having sound authority on the subject.

TIMELINESS

Reliability, accuracy, and value of information may vary based on the time it was produced or acquired.

Reliability

What are the details of this piece of news? Which of these details can be verified in other sources? Could these details be true? Why or why not?

Accuracy

Which of these facts are measurable? How were they derived? Was the article written in an objective manner? Is the article written with care?

Value

Consider the audience of the article? Who would find this article valuable?

Authority

Who wrote the article? How is the author related to the article? What was his source? Are the sources properly cited? What is the reputation of the author? Is he known for some biases?

Timeliness

When was the article written? Is it possible that some of the information in the article has changed in time? If yes, would the change have any effect on the conclusion of the article?