Chapter 2: Features of worldwide destinations

  • Destination: a place where a journey finally ends, can be a town, city, resort, or an attraction. They usually have a character of their own, information services, accommodation and catering facilities, and shopping facilities.
  • Greenwich mean time, GMT: Countries to the left of London on the map, will correspondingly lose time in GMT. Meanwhile countries to the right, will gain time.
  • Features which attract tourists:
  1. Cost of accommodation, transport and destination.
  2. Tour operator and destination promotional activity.
  3. Crime rate.
  4. Social activity in area.
  5. Political instability and civil unrest.
  6. Accessibility.
  • Different tourist market segments:
  1. Backpackers: 18-24 years, no children. Often have a gap year in education. Not very cost conscious.
  2. DINKY: Dual income no kids yet. Young couples, 25-35 years with no kids.
  3. Empty nesters: Parents between 45-55 years, whose kids have already left family home. Usually have a high disposable income.
  4. Grey market, boomers: members of the 1950s baby boom generation.
  5. Youth market: between 18-25 years of age. Low disposable income. Enjoy nightlife.

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