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what is the two process model? Mowrer
classical conditioning
operant conditioning
what is classical conditioning?
how phobias start
involves learning to associate something of which we initially have no fear (neutral stimulus) with something that already triggers a fear response (unconditioned stimulus)
what did Watson and Rayner do?
They conditioned "Little Albert" to fear a white rat after repeatedly experiencing a loud noise as the rat was presented.
what is operant conditioning?
how phobias are maintained
When an individual runs away from/avoids the phobic stimulus, the fear + anxiety is reduced
This is negative reinforcement and strengthens the avoidant behaviour
When away from phobic stimulus, individual feels happy + relaxed
This is positive reinforcement and strengthens avoidant behaviour
Continuing the avoidant behaviour maintains the phobia