Digital Media

Flashcards for reviewing digital media concepts.

Digital Media

All forms of communications media that combine text, pictures, sound, and video using computer technology.

Convergence

The theory, identified by Nicholas Negroponte, that media products would eventually resemble each other.

Negroponte's three segments of the media business

Print and publishing, broadcast and motion pictures, and the computer industry.

Tim Berners-Lee

The person most responsible for the World Wide Web, who created HTML.

HTML

Hypertext markup language, the computer-programming language created by Tim Berners-Lee.

HTTP

Hypertext transfer protocol, allowing people to create and send text, graphics, and video information electronically.

Anarchy (in the context of the Web)

Universal access, limited only by the available technology, giving the Web the feeling of a place without rules.

What happens to old media?

New media or a new delivery system does not signal the end of the old.

Paul Saffo's 30-year rule (three stages)

Lots of excitement, lots of puzzlement, not a lot of penetration; lots of flux, penetration of the product into society is beginning; Oh, so what? Just a standard technology and everybody has it.

Digital Divide

The gap between people who have online access and those who don’t.

Two potential sources of income on the Web

Promoting commerce and accepting advertising.

Internet Tracking

Offers advertisers information about the audiences for their ads.

Ad Robots

Allow a business to eavesdrop on chat room conversations while the user is online.

Search Marketing

Placing client ads next to consumers’ online search results.

Mobile Media

The latest big target for expanding Internet media sales is the cell phone and its users.

Social Network

Is an Internet community where people share information, ideas, personal messages, photographs, audio and video

Podcast

The distribution of an audio or video file online. Individuals can easily use the Internet to create and share podcasts.

Blog (Web log)

An online discussion group where people can post comments about a topic in a running conversation with each other.