Types of Commerce (Reading Resources) - Video Notes (Chung Hwa Middle School, Year 9 Commerce)

Flashcards covering digital vs. traditional commerce (mcommerce, scommerce, ecommerce), roles of websites and fulfillment, couriers, and digital payments based on the provided reading notes.

What does mcommerce mean and what does it involve?

Mcommerce is the buying and selling of goods and/or services using mobile technology, such as a mobile phone, mobile app, mobile device, or the internet.

What is scommerce?

The buying and selling of goods and/or services using social media channels.

What are the traditional commerce methods described in the notes?

Shops (physical), face-to-face sales in locations like showrooms or markets, mobile shops/van, at home, or during demonstrations; services such as hairdressing and banking; vending machines and other self-service facilities.

Why is traditional commerce expensive to operate?

Because it often requires rent or mortgage payments, staffing, and utilities to create and maintain a selling environment.

What marketing advantage does a physical shop front provide?

Instant publicity through signage and window displays and access to passing trade on main streets or in retail centers.

What is Ecommerce?

The buying and selling of goods and/or services over the internet or through websites.

Where can ecommerce transactions occur?

On the business’s own website or on third-party websites (e.g., Amazon).

What functions does a modern ecommerce website serve beyond product information?

It enables payments, may host news/blogs, and offers product information; it is often in addition to advertising on the website.

What are essential features of a good ecommerce product page?

Clear images of products from multiple angles, detailed descriptions, and expectations for swift delivery.

What is the typical process from order to dispatch in ecommerce?

Product is picked from a warehouse or store, packaged, and dispatched; warehouses may be automated; IT systems must be maintained to prevent downtime.

Why are couriers important to retailers in ecommerce?

Couriers deliver goods; retailers contract with couriers to ensure minimum service standards and may use multiple couriers to spread risk.

How has the growth of ecommerce affected geography and reach?

It breaks down geographical restrictions, enabling expansion beyond the local area through technology.

What digital payment options are mentioned and why are they important?

PayPal and digital wallets (Google Pay, Apple Pay); they increase payment security and customer confidence online.

What is the relationship between the internet and accessing a website?

The internet is required to access a website via a web browser; websites should be accessible on various devices, with desktops/laptops often offering the best experience.