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Objectives
The aim to test a theory or simply describe a situation
Sociological knowledge
Represents data that has been systematically collected, analysed and interpreted through the research process
Planning
The initial decision making stage where the researcher decides the basic details of the research
Information gathering
A data collection stage where research methods are used
Information processing
Analysing and interpreting data once it has been successfully gathered
internal analysis
Asking questions such as if the hypothesis was addressed and tested properly and if the data was collected in an appropriate way
External analysis
The process whereby conclusions are presented to a wider public audience for their analysis and criticism
Hypothesis
A statement that can be tested to discover whether it is true or not
Secondary data
Data that has been gathered by another researcher or come from another source, not the own researchers’ work
Primary data
Data that has been collected first hand by the researcher
Operationalisation
A process researchers go through to make it easier to carry out the research- they do this by determining what a key term involved in the investigation means
Pilot study
A small scale explanatory piece of research, to test and tweak the research design
Closed question
Questions with limited answers
Representative and generalisable data
Data that reflects the makeup of the target population and then can be applied beyond it
Transcribed
When someone ( typically the research assistant ) has to listen to a recording of an interview or conversation and has to type out every word
Interpreting data
Sociologists must decide what the data means, what data to focus on and what to deem significant and relevant out of the data
Reflexivity
When the researcher continuously reflects upon their values throughout the research, constantly checking they have made judgements that are as value free as possible
Responding validation
When you check with the original sample that the conclusions / interpretations being made correlate with the sample’s perspective