LESSON 10 VISUAL INFORMATION AND MEDIA

Visual media and information

This ENCOMPASS VARIOUS MATERIALS, PROGRAMS AND APPLICATIONS UTILIZED BY TEACHERS AND STUDENTS TO ENHANCE LEARNING through the creation, analysis, evaluation, and production of visual images.

Visual media

EXAMPLES of this are: PHOTOGRAPHY, SCREENSHOTS, INFOGRAPHICS, data visualization (Charts and graphs) comic strips/ cartoons, memes, visual note-taking and more.

Capture attention, convey meaning and enhance information retention

These are the KEY OBJECTIVES OF VISUAL INFORMATION.

Visual design elements

It is THE BUILDING BLOCKS OR BASIC UNITS IN THE CONSTRUCTION OF A VISUAL IMAGE.

Line

DESIGN ELEMENTS

It DESCRIBES A SHAPE OR OUTLINE.

Line

DESIGN ELEMENTS

This CAN CREATE TEXTURE, AND CAN BE THICK OR THIN.

• May be ACTUAL, IMPLIED, vertical, horizontal, diagonal, or contour lines.

Shape

DESIGN ELEMENTS

It is USUALLY A GEOMETRIC AREA THAT STANDS OUT FROM THE SPACE NEXT TO OR AROUND IT, or because of differences in value, color or texture.

Shape

DESIGN ELEMENTS

This MAY ALSO BE ORGANIC.

Value

DESIGN ELEMENTS

It is THE DEGREE OF LIGHT AND DARK IN A DESIGN.

Value

DESIGN ELEMENTS

It is THE CONTRAST BETWEEN BLACK AND WHILE AND ALL THE TONES BETWEEN.

Contrast

DESIGN ELEMENTS

This can be USED WITH COLOR as well as black & white.

Contrast

DESIGN ELEMENTS

IT IS THE EXTREME CHANGES BETWEEN VAUES.

Texture

DESIGN ELEMENTS

It is the WAY A SURFACE FEELS OR IS PERCEIVED TO FEEL.

Texture

DESIGN ELEMENTS

Can be ADDED TO ATTRACT OR REPEL INTEREST TO A VISUAL ELEMENT.

Visual texture

DESIGN ELEMENTS

It is THE ILLUSION OF THE SURFACE’S PEAKS AND VALLEYS, resulting in a feeling of smoothness or roughness in objects.

Color

DESIGN ELEMENTS

It is DETERMINED BY ITS HUE (name of it), INTENSITY (purity of the hue), AND VALUE (Lightness or darkness).

Color

DESIGN ELEMENTS

It MAY BE USED FOR EMPHASIS OR MAY ELICIT EMOTIONS FROM VIEWERS.

• May be warm, cool or neutral.

Color

DESIGN ELEMENTS

It PLAYS A MAJOR ROLE IN OUR VISUAL PERCEPTION, as it influences our reactions about the world around us.

• Therefore, it is important to create color palettes that evoke the appropriate audience reactions.

• IT HAS THREE PROPERTIES.

Form

DESIGN ELEMENTS

It is A FIGURE HAVING VOLUME AND THICKNESS.

Form

DESIGN ELEMENTS

Can be VIEWED FROM MANY ANGLES.

• An illusion of a 3D object CAN BE IMPLIED WITH THE USE OF LIGHT AND SHADING.

Design principles

These are the WAYS OF ARRANGING THE ELEMENTS BETTER.

Composition

This is sometimes ALSO KNOWN AS APPLYING DESIGN PRINCIPLES.

Center of interest

DESIGN PRINCIPLES

It is an AREA THAT FIRST ATTRACTS ATTENTION in a composition.

Center of interest

DESIGN PRINCIPLES

This AREA IS MORE IMPORTANT WHEN COMPARED TO THE OTHER OBJECTS or elements in a composition.

Center of interest

DESIGN PRINCIPLES

This can BE ACHIEVED BY CONTRAST OF VALUES, MORE COLORS AND PLACEMENT IN THE FORMAT.

Balance

DESIGN PRINCIPLES

It is a FEELING OF VISUAL EQUALITY in shape, form, value, color, etc.

Balance

DESIGN PRINCIPLES

This CAN BE SYMMETRICAL AND EVENLY BALANCED, or ASYMMETRICAL AND UNEVENLY BALANCED.

• Objects, values, colors, textures, shapes, forms, etc. can be used in creating balance in a composition.

Harmony

DESIGN PRINCIPLES

It BRINGS TOGETHER A COMPOSITION WITH SIMILAR UNITS.

Contrast

DESIGN PRINCIPLES

It OFFERS SOME CHANGE IN VALUE creating a VISUAL DISCORD IN A COMPOSITION.

• It SHOWS THE DIFFERENCE BETWEEN SHAPES and can be used as a background to bring objects out and forward in a design.

Directional movement

DESIGN PRINCIPLES

The VISUAL FLOW THROUGH THE COMPOSITION.

• It can be the SUGGESTION OF MOTION IN A DESIGN as you move from object to object by way of placement and position.

Directional movement

DESIGN PRINCIPLES

This CAN BE CREATED WITH A VALUE PATTERN.

• It is with the placement of dark and light areas that you can move your attention through the format.

Rhythm

DESIGN PRINCIPLES

It is a MOVEMENT IN WHICH SOME ELEMENTS RECUR REGULARLY.

• Like a dance, it will have a flow of objects that will seem to be like the beat of music.

Perspective

DESIGN PRINCIPLES

It is CREATED THROUGH THE ARRANGEMENT OF OBJECTS IN 2-D SPACE TO LOOK LIKE THEY APPEAR IN REAL LIFE.

Perspective

DESIGN PRINCIPLES

It is a LEARNED MEANING OF THE RELATIONSHIP BETWEEN DIFFERENT OBJECTS SEEN IN SPACE.