1. What is Marketing?

What is marketing?

Marketing is the process of getting people interested in products or services through understanding audience needs and creating value.

What are the goals of marketing?

-To encourage profitable customer actions,

-satisfy customer needs,

-achieve business objectives.

What does marketing involve?

Promoting, selling, and distributing products or services to meet consumer needs profitably.

What is the first step in the marketing process?

A company starts with an idea for a product or service.

How does marketing create brand awareness?

By attracting potential customers and highlighting the product's value through strategies and messaging.

What role does marketing play in the product lifecycle?

Marketing plays a role throughout the entire lifecycle, from product idea to promotion and customer engagement.

What do marketers research before promoting a product?

The target audience.

What is the ultimate goal of marketing strategies?

To increase revenue and build customer loyalty for repeat business.

How do marketers measure success?

By measuring results to see what works and what doesn’t.