2023 study
a fixed level of production tech
a fixed amount of productive resources
all resources are fully employed
we reallocate resources that are most suited to the production of good, X relative to production of good Y, to MAXimize efficiency
meaning the opportunity cost of producing an extra unit is as small as it can be
price is a small proportion of the rand on graph
good substitutes are not available
the good iis necessity rather than a luxury
assume that the consumers objective is to maximize their utility given their income and that they generally succeed
Which implies that we always get the same utility from the last dollar spent on every good we buy
bias occurs when we overvalue something that we own, regardless of its objective market value
people place greater value on things once they own them
the pain of losing is psychologically about twice as powerful as the pleasure of gaining
so, people are more wiling to take risks behave dishonestly to avoid a loss than to make a gain
loss aversion is used to explain; endowment effect, sunk cost and status quo bias
the margnial product of an input declines as the quality of the input increases, eg labour when producing in factory
the law: the marginal product of an input declines as the quan of the input increases
short run situation where at least one input is constant