Intro to Comm Studies SG

What are the four levels of communication?

Intrapersonal, Interpersonal, Group, and Mass.

How did COVID-19 impact mass communication?

It led to shutdowns in sports, entertainment, and jobs, with colleges moving to online learning.

What is George Gerbner’s definition of communication?

Social interaction through messages.

What is media literacy?

The understanding of how media works, how messages are delivered, and how to interpret them.

What are Potter’s four dimensions of media literacy?

Cognitive, Emotional, Aesthetic, and Moral.

What are the steps to developing media literacy?

Learning as a child, acquiring language, understanding narratives, developing skepticism, intensive development, exploring new media, appreciating content critically, and social responsibility.

What is the Transmission Model (SMCR)?

Describes communication as a one-way process involving Sender, Message, Channel, and Receiver.

What are the types of noise that can affect communication?

Semantic Noise, Mechanical Noise, and Environmental Noise.

What are the other models of mass communication?

Ritual Model, Publicity Model, and Reception Model.

What were major developments in media history?

Printing press in the 1450s, steam-powered printing press in 1814, telegraph line in 1866, gramophone in the 1880s, movies in the 1890s-1900s, black-and-white TV in 1939, internet revolution in the 1990s.

How has online and mobile media changed communication?

They provide more options for viewing and constant online access.

What are the seven key truths about media?

Media are essential, no single mainstream media controls all information, marginal ideas gain attention, history repeats itself, all media are social, online media are also mobile, and there is no singular 'THEY' controlling media.

What makes human communication unique?

Writing, speech, art, music, technology, dance, photography, and body language.

What is mass communication?

When individuals or institutions use technology to send messages to large, unknown audiences.

How has media transformed over time?

In 2000, 50% of Americans were online; by 2018, 90% were online with 12% using mobile as their primary source.

What is the difference between media messages and media effects?

Media messages are content included; media effects are how content influences audiences.

What was the impact of the #MeToo movement?

Provided a platform for victims to speak out and share experiences.

Why do some victims hesitate to come forward?

Fear, power imbalance, rejection, fear of losing work, and potential backlash.

How did mass society fears shape media?

Concerns that media would replace traditional influences like family and religion.

What is propaganda?

The spreading of biased or misleading information to influence public opinion.

Who is considered the father of propaganda?

Edward Bernays.

What is the Direct Effects Model?

Suggests that media directly influences behavior.

How does the Limited Effects Model differ?

Suggests individual backgrounds, values, and interactions affect responses to media.

Who was George Creel, and what was his role?

He helped President Woodrow Wilson use media to support World War I efforts.

What was the role of Four Minute Men?

Volunteers who delivered short speeches promoting unity and war support.