observational learning

observational learning

where a person observes a persons actions and its consequences to guide their actions

• active

• influencing behaviour through imitation.

• voluntary

social cognitive approach

emphasises the social context in which learning occurs and cognitive processes that influence the individual and learning process

attention

must actively watch the models behaviour and their consequences

retention

retain mental representation of models behaviour

reproduction

must have physical and mental capabilities to reproduce the action

motivation

must have desire to perform the behaviour

reinforcement

consequence of behaviour influences likelihood of behaviour being reproduced