* A basic lack of time, resources and skills prevents people from effectively representing their issues and concerns to policy makers
* organised lobbying- the gathering of like minded individuals provides an effective collective entity.
* Provides people with a stronger voice and a better chance to improve their lives
* However-
* While some pressure group activity takes the from of mass popular movements, generating substantial media coverage much of it is behind the scenes
* Professional lobbyists (some times ex-mps) are able to use privileged access to sent one sides or biased information to decision makers