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S
Speaker
P
Purpose
A (1st)
Audience
C (1st)
Context (when/where)
E
Exigence
C (2nd)
Choices (structure, word choice, ect)
A (2nd)
Appeals
T
Tone
Aristotle’s Definition of Rhetoric
The faculty of observing in any given case the available means of persuasion (strategies to nudge someone into thinking a certain way)
Rhetoric Triangle
Speaker, Audience, Subject
Speaker
The person/group who is trying to persuade
Audience
The person/group who the speaker is trying to persuade
Subject
The topic (not the argument or purpose)
Rhetoric Appeals
Logos, Pathos, Ethos
Logos
Appeal to logic
Ethos
Appeal to ethics
Pathos
Appeal to emotions
Argument
Position or reasoning a speaker is trying to persuade the audience to adopt
Counterargument
Acknowledging some reasonableness to opposing views but then denying that point’s validity
Concession
Acknowledging some truth to the opposing view
Refutation
Disproving the overall line of thinking of the opposing view
Satire
appeal to humor (pathos) that fun of a viewpoint with the aim of persuading the audience to see how ridiculous that way of thinking is
Exigence
What problems or events led to the need for this piece of literature