MIL - LESSON 3 (PEOPLE MEDIA)

PEOPLE MEDIA

refers to persons that are involved in the use, analysis, evaluation and production of media and information

PEOPLE AS MEDIA

• People who are well-oriented to media sources and  messages and able to provide information as accurate and reliable as possible.

PEOPLE IN MEDIA

• Media practitioners who provide information coming from their expert knowledge or first- hand experience of event.

PEOPLE AS MEDIA

• Opinion Leaders

• Citizen Journalism

• Social Journalism

• Crowdsourcing

OPINION LEADERS

• highly exposed to and actively using media

• source of viable interpretation of messages for lower- end media users

• opinions are accepted by a group

TWO-STEP FLOW COMMUNICATION

By Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet (1944)

CITIZEN JOURNALISM

People without professional journalism training can use the tools of modern technology and internet to create, augment or fact-check media on their own or in collaboration with others. 

SOCIAL JOURNALISM

Journalists are using social media to make their content available to more people.

CROWDSOURCING

the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community

PEOPLE IN MEDIA

• media practitioners

• provide information coming from their expert knowledge or first- hand experience of events

PRINT JOURNALIST, PHOTOHOURNALIST, BROADCAST JOURNALIST, MULTIMEDIA JOURNALIST

TYPES OF JOURNALIST BY MEDIUM

PEOPLE IN MEDIA

• media practitioners

• experts

• provide information to media users

PEOPLE AS MEDIA

• media users

• well-oriented to media sources and messages

• intermediaries, provide information to lower-end users.

LOWER-END MEDIA USERS

people with limited access to media and information