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Hermann Ebbinghaus
Contribution: Forgetting Curve; spacing effect
Belief: Memory decays rapidly without rehearsal
Elizabeth Loftus
Contribution: Misinformation Effect; False Memories
Belief: Memory is reconstructive, not a perfect recording
Key Experiments: Leading questions altered eyewitness recall (car crash studies)
Patient HM
Contribution: Memory systems separation
Condition: Anterograde amnesia after hippocampus removal
Key Finding:
❌ Could not form new explicit/declarative memories
✅ Could form procedural memories
Noam Chomsky
Belief: Language is innate, biologically programmed
Key Concept: Overgeneralization proves rule-learning, not imitation
Benjamin Whorf
Contribution: Linguistic Relativity Hypothesis
Belief: Language shapes thought and perception
people who speak different languages have a broader sense of the world
Ivan Pavlov
Contribution: Classical Conditioning
Belief: Learning occurs through association
Key Experiment: Dogs salivating to bell paired with food
John B Watson
Contribution: Behaviorism; Classical Conditioning of emotions
Belief: Psychology should study observable behavior only
Key Experiment: Little Albert (conditioned fear)
BF Skinner
Contribution: Operant Conditioning
Belief: Behavior shaped by reinforcement & punishment
Key Experiments: Skinner box (rats, pigeons)
Language View: Language learned through reinforcement (environment)
Albert Bandura
Contribution: Observational Learning; Social Learning Theory
Belief: Learning includes cognitive processes
Key Experiment: Bobo doll (children imitate aggression)
Paul Broca
Contribution: Broca’s Area (speech production)
Key Finding: Damage → broken speech (Broca’s aphasia)
Carl Wernicke
Contribution: Wernicke’s Area (language comprehension)
Key Finding: Damage → word salad, fluent but meaningless speech
Harry Harlow
Contribution: Attachment Theory (contact comfort)
Belief: Attachment is based on comfort, not nourishment
Key Experiment: Rhesus monkeys preferred cloth mothers over wire mothers
Solomon Asch
Contribution: Conformity
Belief: Group pressure can override obvious reality
Key Experiment: Line judgment task (Asch Effect)
Stanley Milgram
Contribution: Obedience to authority
Belief: Ordinary people obey authority even against conscience
Key Experiment: Shock generator obedience study
Philip Zimbardo
Contribution: Situational influences on behavior
Belief: Situations can overpower personality
social roles and scripts
Key Experiment: Stanford Prison Experiment
Sigmund Freud
Contribution: Psychoanalytic / Psychodynamic Perspective
Belief: Behavior driven by unconscious conflicts
Key Concepts: Repression, unconscious mind, childhood experiences
Abraham Maslow
Contribution: Hierarchy of Needs
Belief: Humans strive toward self-actualization
Perspective: Humanistic
Carl Rogers
Contribution: Person-Centered Therapy
Belief: People are inherently good; need unconditional positive regard
Humanist
Eleanor Gibson
Contribution: Depth Perception in infants
Key Experiment: Visual Cliff
Finding: Depth perception is at least partly innate
Rosenthal
Contribution: Pygmalion Effect
Belief: Expectations influence performance
Key Finding: Higher expectations → higher outcomes
Eric Lenneberg
Associated With: Critical period hypothesis
Belief: There is a biologically determined window for language acquisition
Evidence: Language deprivation cases
Weber’s Law
Focus: Difference threshold (JND)
Finding: Detection depends on proportional change
Young & Helmholtz - Trichromatic Theory
Focus: Color vision
Finding: Three cone types (red, green, blue)
Color processing