Unit 5 - Advertising

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to advertise a product / a service

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304 Terms

1

to advertise a product / a service

faire de la publicité pour un produit / un service

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2

an advertisement (= an advert) (= an ad) (in a newspaper or a magazine)

une publicité (dans un journal ou un magazine)

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3

an advertiser

un annonceur

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4

an advertising agency

une agence de publicité

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5

a commercial (= a radio/tv spot)

une publicité à la télévision / radio

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6

to make (made-made) a good advert

constituer une bonne publicité

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7

to like (>< to dislike)

aimer (>< ne pas aimer)

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8

a memorable advert

une publicité marquante, mémorable

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9

to attract attention (uncount.)

attirer l'attention

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10

to be colourful

être coloré

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11

to state

déclarer

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12

to reflect everyday life (uncount.)

refléter la vie quotidienne

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13

nowadays

de nos jours

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14

to focus on

se concentrer sur

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15

first of all

tout d'abord

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16

to be attention-grabbing

capter, attirer l'attention

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17

to be powerful

être puissant

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18

a strong image

une image forte

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19

to be eye-catching

attirer le regard

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20

a catchy slogan

un slogan percutant, accrocheur

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21

a joke

une blague

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22

to shock

choquer

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23

attention

attention

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24

interest

intérêt

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25

a desire

un désir

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26

action

action

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27

to get (got-got) the attention

attirer l'attention

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28

effective

efficace

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29

persuasive

persuasif, convaincant

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30

to motivate

motiver

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31

to go (went-gone) out

sortir

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32

an advertising executive

un cadre travaillant en agence de pub

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33

over the years

au cours des années

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34

to be purely informative

être purement informatif

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35

witty

spirituel, plein d'esprit

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36

humorous

humoristique

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37

sophisticated

sophistiqué

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38

dull

ennuyant, terne

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39

exciting

excitant, passionnant

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40

intriguing

intrigant

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41

to build (built-built) up a logo

développer un logo

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42

to identify with

identifier à, connecter à

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43

to make (made-made) a connection

établir une connexion

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44

to become (became-become) irritating

devenir énervant, agaçant

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45

to infer an opinion

déduire une opinion

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46

to escape from reality (uncount.)

s'échapper de la réalité

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47

a strong symbol

un symbole fort

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48

to be the key

être essentiel

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49

an impact

un impact

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50

to make (made-made) an impact

produire un impact

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51

to be too repetitive

être trop répétitif

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52

unusual

inhabituel

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53

attractive

attrayant

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54

noticeable

visible

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55

amusing

amusant

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56

enjoyable

agréable

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57

easy to remember

facile à retenir

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58

surprising

surprenant

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59

to work well

bien fonctionner, être efficace

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60

to produce results

produire des résultats

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61

imaginative

plein d'imagination

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62

clever

intelligent

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63

a jingle

un jingle

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64

to promote

promouvoir

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65

misleading

trompeur

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66

to support a product, an idea, an opinion

soutenir un produit, une idée, une opinion

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67

to support

soutenir (aussi financièrement)

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68

to approve of a product

approuver un produit

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69

to give (gave-given) financial support (= to sponsor)

sponsoriser

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70

sponsorship (uncount.)

le sponsoring

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71

to endorse a product

représenter un produit (dans le but de le promouvoir)

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72

a famous celebrity

une star, célébrité connue

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73

an actor (>< an actress)

un acteur (>< une actrice)

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74

a sports star

une star du monde sportif

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75

to stretch a budget

augmenter un budget

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76

to get (got-got) so to do sth

inciter qn à faire qch

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77

to drive (drove-driven) a car

conduire une voiture

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78

a car park

un parking

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the surrounding buildings

les bâtiments environnants

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80

in the country

(ici) à la campagne

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81

actually (= in fact)

en fait

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82

to consider +ing sth

envisager de +inf. qch

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83

a humorous ad

une publicité humoristique

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84

to be inspirational

qui est stimulant, enthousiasmant

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85

to be lively (music)

être entraînant (musique)

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86

exotic

exotique

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87

to drink (drank-drunk) a soft drink

boire une boisson non-alcoolisée

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88

to be creative

être original, novateur

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89

to have fun

s'amuser

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90

recently (= lately)

récemment

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91

a washing powder

une poudre à lessiver

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92

to be irritating

être agaçant

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93

to be informative

informer, donner des informations

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94

a brand

une marque

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95

to be the most effective

être le plus efficace

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96

to manipulate images digitally (= to photoshop)

manipuler des images digitalement (= photoshopper)

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97

to become (became-become) increasingly common

devenir de plus en plus habituel

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98

the advertising industry

le monde publicitaire

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99

to be usual practice

être affaire courante

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100

a celebrity

une célébrité

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