* psychometrics: scientfic study of human abilities, attitudes, and traits
* some psycholgists conduct basic research that builds knowledge base
* biological: exploring link between brain and mind
* developmental: Changing abilities through life
* cognitive: now we perceive, think, and solve problems
* educational: Infivenes on teaching and learning
* personality: Investigating our persistent traits
* social: how we view + affect one another
* Psychologists may also conduct applied research to tackle practical Problems
* industrial-organizational (I/o) psychologists apply psychological concepts and methods to optimize human behavior in the workplace
* Human factors psychologists focus interaction of people, machines, and physical environment
* psychology is best bases such interventions on evidence of effectiveness
* counseling psychologists help people cope with challenges and crises and improve personal & social functioning
* clinical psychologists assess and treat mental, emotional, and behavioral disorders
* both administert + interpret tests, provide counseling & therapy, and conduct (b&a) research
* Psychiatrists (may provide psychotherapy) are medical doctors licensed to perscribe drugs and treat physical causes of psychological disorders
* positive psychology: scientific study of humane functioning, with the goal of disocring and promoting strengths & virtues that help individuals and communities thrive
* Community psychologists: study how people interact with their social environment and how social institutions affect individuals and groups