UCLA Cluster 60A Midterm IDs

McCarthyism

Named after Republican Senator Joseph McCarthy of Wisconsin; the systematic persecution of "Communists" in government with little to know bias behind the accusations; this was a power grab by McCarthy to persecute political opponents and play on American xenophobia and fear of the USSR at the time

Deep Sell

A way of advertising in which the meaning is not openly present at first glance; and requires the audience to think more deeply to absorb the meaning of the ad

Hard Sell

Simple, to the point advertising with obvious intent; uses memorable imagery, catchphrases, and jingles in order to instill the idea and the purpose of the product being sold into the mind of the potential consumer

Hipsterism

Developed by young African Americans in the 1930s who struggled to fit into society at large, they created their own counterculture in which they created their own norms that opposed conventions of conformist culture in the United States.

Realism

Modernism

Postmodernism