- view your reader as a companionable friend
- frame thoughts concisely and interestingly to that friend
- don't be afraid of short sentences
- use occasional contractions
- always use "that" unless its necessary to use "which"
- if you mean "I," say "I"
- use dashes to isolate statements for a purpose
- use quotes; paraphrasing is for novices
- use "word pictures" to aid your argument
- minimize adjectives
- minimize adverbs
- use a few words as possible
- connect and transition your sentences
- summarize your argument in longer reports
- when using questions to transition, answer them promptly
- use semicolons to avoid choppiness
- read your prose aloud
- instead of "first, "second," use numerals in parentheses
- know the "rules" of numbering a list
- DON'T put a comma after starting a sentence with "and" or "but"
- "so" and "yet" are great lead offs
- prefer "but" or "however" for sentence starters
- be witty, when possible
- don't be afraid of short paragraphs; they're better
- white space can be used/filled as a place to pause, a transition, or visual cue to change gears
- use your title to "tease" the audience
- rewrite things how you'd say it to a friend to avoid over-complications
- go back and read prose of writers you love