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Flashcards for reviewing key concepts in restaurant management, covering topics from cost control and menu types to menu engineering and customer surveys.
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According to the notes, what is the easiest way to increase profit?
Lowering costs
What are the characteristics of variable costs?
A cost that varies, in total, in direct proportion to changes in the level of activity; Variable cost per unit remains constant
How do you calculate Cost of Food Sold and Cost of Food Consumed?
Beginning Inventory + Purchases - Ending Inventory = Cost of Food Consumed; Cost of Food Consumed - Employee Meals = Cost of Food Sold
What are the four types of menus discussed in the lecture?
Standard, Combination, Specials, and Cycle.
What are the characteristics of a Combination Menu?
Introduces new items while maintaining signature dishes; Requires daily taste testing and training.
Where are Cycle Menus commonly used?
Common in schools and hospitals; Offers a set rotation of menus.
What is Menu Engineering?
A technique to evaluate a menu's profitability based on profitability and popularity of items.
What are the 4 different food cost ratios?
Maximum Allowable, Actual, Potential, Standard
What is the purpose of a customer survey?
To collect focused opinions about the restaurant from current and future customers.
What are the key questions addressed in a customer survey?
Menu selection, menu pricing, food quality and quantity, waiting times, server's knowledge, cleanliness, decoration, location, promptness, and staff professionalism.
What aspects of the operation does the menu affect?
Labor cost, food cost, choice of dishes, staff training, storage requirements, restaurant layout, and design.
What is the purpose of a well-designed menu?
To achieve sales targets, address costs, and return expected profits; Attract customers and influence their choices.
What are Primacy & Recent Principles (Menu Psychology)?
The fact that people remember the first or last things they hear or see.
List the Menu Engineering Classifications
Stars (HH), Plow Horses (HL), Dogs (LL), Puzzles (LH).
What is Menu Engineering?
Menu item identification