anaphora
Definition: repetition of identical words/phrases at the beginning
Effect: alerts the reader/audience to an important idea, helps to remember
simile
Definition: comparison linked by “as” or “like”
Effect: creates image, easier to understand
metaphor
Definition: Comparison of things that are not normally linked without the use of “like”
Effect: creates image, easier to understand, powerful description
direct adress
Definition: directly talking to or addressing the reader/audience
Effect: gains attention, more likely to listen closely/respond, implies bond
parallelism
Definition: repetition of the same or similar syntactical form
Effect: alerts the reader/audience to an important idea, helps to remember, creates familiarity with text
rhetorical question
Definition: a question to which the answer is obvious and therefore not expected
Effect: active listening, engagement, emphasizes point
hyperbole
Definition: extravagant exaggeration
Effect: amusing, helps visualize, emphasizes opinion
antithesis
Definition: Contrast between two ideas, structure is similar
Effect: emphasizes idea, easier to understand, draws attention to contrast
onomatopoeia
Definition: using words that imitate the sound they denote
Effect: feel closer to the author, author's POV, experience situation
informal language (= personal/colloquial)
Effect: builds casual and relaxed relationship with reader/audience
formal language
Effect: authoritative, powerful = more influence
inclusive pronouns
Definition: Usage of "we"
Effect: everyone is one (group) and has one opinion, gains attention, direct engagement
claim
Definition: statement essentially arguable, but used as a primary point to support or prove an argument
Effect: presupposes that everyone agrees with him, knows the feelings of the audience
enumeration
Definition: listing out items, events, ideas, or other parts of a story/setting
Effect: breaks down a problem, easier to understand and remeber
rule of three
Definition: collection of three related elements
Effect: memorable
personification
Definition: giving things, animals and abstract ideas human traits
Effect: vivid image
irony
Definition: meaning the opposite of what is said
Effect: draws attention to point, shows attitude
emotive language
Definition: language that relates or appeals to your emotions
Effect: emphasized message and attitude, more convincing, imagine it better
climax
Definition: words ordered by increasing importance
Effect: build excitement or anticipation, grabs attention
facts and figures
Definition: use of valid data, statistics etc.
Effect: convincing, adds weight, reliability, back up claim
personal experience
Definition: describe personal experience
Effect: personal relationship, better understanding