BU 111 - Estimation
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21 Terms
Canadian Population
40 million
Life Expectancy
83 years
Median Age
40.8
People Per Household
2.5
Median Household Income
$61,400
Smartphone Penetration
86%
Online Shopping
28.1 million people
Urban Population
81% of Canadian Population is in urban areas
Cohort Size: Below 15
16%
Cohort Size: 15-19
6%
Cohort Size: 20-25
7%
Cohort Size: 25-40
21%
Cohort Size: 40-65
33%
Cohort Size: 65+
17%
Individual
Calculate individual consumables/demand
Household
Calculate group consumables/demand
Proxy
# of stores in an area, gas pumps
TAM
Total Available Market
Entire market for your product
Apple watch: people who would buy a watch
SAM
Servicable availible market
Size of your segment (target market)
Apple Watch: people who would buy a smart watch
SOM
Serviceable obtainable market
Your share of the market / how much you CAN win
Apple Watch: number of people who would BUY an APPLE WATCH
Note 
Flashcards (30)