Liberal
more likely to change with the times; supports using taxes to help the poor (ex. gov services); supports liberties over order
Conservative
slow to change; favors less gov involvement in econ + services; favors order over liberties
Individualism
individuals interests above the group; perusing own self-interest with little gov interference.
Equality of Opportunity
agrees that gov should help through laws/policy to create a level playing field for everyone
Free Enterprise
“laissez faire“ approach in the econ (it would sort itself out by the decisions of consumers and producers)
Rule of Law
gov makes laws that apply to ALL equally no mater their position (ex. pres, goc leaders etc)
Limited Gov
believes in limited government interference
Political Socialization
the process by which someone develops their political opinions/beliefs. Family is the most impactful influence.
Lifecycle effects
all the things that happen in your life that change your thoughts on things (ex. early childhood, marriage, retirement). Generally we get more conservative as we age.
Generational effects
Things that happen to a specific generation that has a lasting impact (ex. Millennials and 9/11 or Silent Gen and WWII)
Public Opinion Polls
gauges attitudes on issues/candidates
Benchmark Polls
taken before announcing who’s being the candidates to measure support
Tracking Polls
measures where people stand heading into an election
Entrance and Exit Polls
taken on election day to try and predict who will win
Focus Groups
Gain insight from like 10-40 people to get in-depth conversations and takes.
Representative Sample
small group that reps a larger one
Random Sampling
using a computer to randomize phone #’s and remove bias
Weighing/Stratification
making sure that demographic groups are properly represnented
What is a good # of people to have in a poll?
at least 900
What is a good margin of error for a poll?
± 3%
Push Poll
pushes certain viewpoints, considered bias (big on social media and in special interest groups, also campaigns themselves will do them)
Media Influence
“for-profit industry“ meaning they will do almost anything.
Bandwagon
Shift in support/opinions depending on what polls say
Horse Racing
predicting election based on polling data
Social Acceptability Bias
voters might not say who they voted for because they are like lo key embarrassed
Bradley Effect
polls will show favor with candidates from minority groups, but the actual results of the election might not reflect that
Non-Response Bias
not all people do polls or speak out, this makes it so the louder people will be perceived as the public opinion
Ideology
set of ideas and beliefs
Saliency
divisive issues that are very important to a party/group
Democrat
supports more liberal issues… ex. healthcare and assistance for the poor, women’s rights, LGBT, Environment etc…
Republican
supports more conservative issues… ex. limit assistance for poor, traditional family & religion, protections for big business
Libertarian
do what you want no gov to tell you what to do. Extremely limited gov. Conserv. on econ, liberal on social/moral
Populist
stereotypically midwest/country, lower income, uneducated. conserv. on social, liberal on econ.
Progressive
typically urban residents, they challenge gov and big business corruption. conserv. on not much, liberal on most everything
Keynesian Economics
Gov. should help to keep econ regulated.
Supply-Side Economics
like Reganomics. laissez faire approach
16th Amendment
allows congress to tax peoples incomes
Fiscal Policy
part of econ policy that is concerned with gov spending and taxation