(Author's Moves or Shifts) The deliberate choices & strategies authors use to achieve a specific purpose, influence the audience, and develop meaning. Noticing these moves helps readers understand a text and better engage critically with it, asking not just what the author is saying, but how and why they are saying it that way. Look to how the author: organizes ideas, selects evidence, appeals to emotion or logic, uses tone or diction, asks rhetorical questions, shifts point of view. Or.... *Notice how they change or shift throughout a text!