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sensation
the process by which our senses detect stimuli from our environment
perception
the process by which our brain organizes, interprets, experiences, and makes sense of external stimuli
selective attention
the focusing of awareness on a particular stimulus, while ignoring other stimuli
cocktail party effect
the ability to focus your hearing on one specific thing even though noise is all around you
inattentional blindness
failing to see visible objects when our attention is directed elsewhere (ex. change blindness: missing visible changes that happen right in front of you)
bottom-up processing
using parts to understand the whole
top-down processing
relying on our previous experiences and expectations to process information
perceptual set
a temporary readiness to perceive certain objects or events rather than others (ex. old woman-young woman image)
sociocultural factors (on perception)
factors that influence perception by shaping how individuals interpret sensory information based on their cultural norms, values, and experience
gestalt
an organized whole: humans sense parts, but perceive a whole
gestalt principles
figure-ground, closure, similarity, proximity
figure-ground
a gestalt principle of organizing the visual field into objects that stand out from their surroundings
proximity
a gestalt principle of grouping nearby figures
closure
a gestalt principle of filling in gaps to create a complete, whole object
similarity
a gestalt principle of grouping objects by their like shape, color, etc.
depth perception
the ability to see objects in 3D although the images striking the retina are 2D
binocular cues
a depth cue depending on use of 2 eyes
retinal disparity
comparing retinal images from the two eyes, the brain computes distance (greater disparity means the object is closer)
convergence
as an object moves closer, both eyes move inwards to focus on it: the brain uses this muscle movement to measure distance
monocular cues
depth cues available to each eye separately
relative clarity
closer = clearer
relative size
closer = bigger
linear perspective
walls, lines, etc. converge with distance, showing depth
texture gradient
closer = more textured
interposition
one thing in front of another
motion parralax
things closer to you appear to be moving faster
stroboscopic effect
projecting several, slightly different photographs to create perception of movement (ex. flip books)
perceptual constancy
perceiving objects as unchanging (having consistent color, brightness, hape, and size) even as illumination and retinal images change
concept
mental groupings of similar objects, events, ideas, or people (ex. chairs)
prototype
a mental image or best example of a concept
metacognition
thinking about thinking
schema
how you define what something is: a person’s collection of existing knowledge about a concept that guides perception, interpretation, decision-making, or problem-solving
assimilation
making information fit an existing schema
accomodation
when information changes a schema or creates a new schema
algorithm
a methodical, logical role or procedure that guarantees solving a particular problem
heuristic
a simple thinking strategy that often allows us to make judgements and solve problems efficiently
representativeness heuristic
estimating the likelihood of events in terms of ow well they seem to match particular prototypes
availability heuristic
estimating the likelihood of events based on their availability in memory: presuming events are more common when instances come readily to mind
base-rate fallacy
when we ignore statistics: happens as a result of the representativeness heuristic
mental set
a tendency to approach a problem in one particular way, often a way that has been successful in the past
priming
what information is presented can unconsciously affect decisions and judgements
framing
how information is presented can affect decisions and judgements
sunk-cost fallacy
the belief that one is better off continuing to invest more resources (time and effort) because “I’ve invested so much already” (getting your “money’s worth”)
gambler’s fallacy
the tendency to assume that one is “due” for success after previous failures
overconfindence
tendency to overestimate the accuracy of one’s belief and judgements
hindsight bias
“I knew it all along!”
functional fixedness
the tendency to only thing of familiar functions for objects without thinking of alternative uses (example of a mental set)