8.4 - consumerism in the 1970s

what was in decline?

traditional manufacturing and industrial jobs

what were they being replaced by?

service jobs

what became accessible to more of the population during the 1970s?

borrowing, which drove the demand for consumerism further

spending now became…

an expression of identity, as well as a leisure activity

what did women get access to during the 1970s (yay feminism)?

credit cards, offering them greater financial independence

what happened to peoples diet?

it became more varied as a result of the wider range of food available to people