Aims
A general statement of where you're heading, for example 'to get to university'
Market share
The percentage of a market held by one company or brand.
Objectives
A clear, measurable goal, so success or failure is clear to see
SMART objectives
Targets that are specific, measurable, achievable, realistic and time-bound
Social objectives
Likely to be non-financial and designed to improve the quality of life for a community
Survival
Keeping the business going, which ultimately depends on determination and cash
Fixed costs
Costs that don't vary just because output varies, for example rent (sometimes called overheads)
Variable costs
Costs that DO vary with changes in output, for example packaging
Interest
The charges made by banks for the cash they lent to a business, for example six per cent per year
Profit
= TOTAL REVENUE - TOTAL COSTS The amount of revenue left over once costs have been deducted.
Revenue
= PRICE x QUANTITY The total value of the sales made within a set period of time
Total costs
= VARIABLE COSTS + FIXED COSTS All the costs (both fixed and variable) for a set period of time
Break-even
The level of sales at which total costs are equal to total revenue. At this point the business is making neither a profit nor a loss. FIXED COSTS = --------------------------------------------- PRICE - VARIABLE COSTS PER UNIT
Break-even chart
A graph showing a company's revenue and total costs at all possible levels of output
Margin of safety
The amount by which demand can fall before the business starts making losses = SALES - BREAK-EVEN OUTPUT
Cash
The money a firm holds in notes, coins and in its bank accounts
Cash flow
The movement of money into and out of the firm's bank account
Insolvency
What a business lacks the cash to pay its debts
Overdraft
A facility offered by a bank that allows an account holder to borrow money at short notice
Overdraft facility
An agreed maximum level of overdraft
Cash flow forecast
Estimating the likely flows of cash over the coming months and, therefore, the overall state of the bank balance
Closing balance
The amount of cash left in the bank at the end of the month
Negative cash flow
When cash outflows are greater than cash inflows
Stable cash flow
When cash outflows are the same as cash inflows
Positive cash flow
When cash outflows are less than cash inflows
Net cash flow
Cash in minus cash out over a period of time
Opening balance
The amount of cash in the bank at the start of the month
Crowdfunding
Raising capital online from many small investors (but not through the stock exchange)
Dividends
Payments made to shareholders from the company's yearly profits. Company directors decide how much, if any, they will pay in dividends
Retained profit
Profit kept within the business (not paid out in dividends)
Share capital
Raising finance by selling part ownership in the business. Shareholders have the right to question the directors and to receive part of the yearly profits as dividends
Trade credit
When a supplier provides goods but is willing to wait to be paid - for perhaps up to three months.
Venture Capital
A combination of share capital and loan capital, proved by an investor willing to take a chance on the success of a small to medium-sized business.
Loans
Money lent (often by a bank) which will be paid back over a period of time, with Interest.
Asset
Any item of value that a business owns eg machinery
Security
When the lender asks the borrower to put up an asset which can be taken if the loan is not paid back