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attitude (BELIEVED)
(BELIEVED)
pos. or neg. evaluation of sm.
3 components (ABC / tripartite)
can vary in sterngth
roturinely form pos. + neg. eval. of ppl, places, objects, ideas
4 rxn. types (BELIEVED)
(BELIEVED)
positive
negative
abivlanet
indifferent
abivalent (BELIEVED)
(BELIEVED)
mix of pos. and neg.
indifferent (BELIEVED)
(BELIEVED)
neither pos. or neg.
attitude formation (BELIEVED)
(BELIEVED)
process is often quick, automatic, and implicit