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Ethos, Pathos, Logos

What is Rhetoric?

  • Ability in any particular case to see the available means of persuasion

What is an Argument?

  • A viewpoint that is backed up with reason and evidence

  • Technique an author uses to make an argument

  • Ethos, pathos, logos are used when constructing an argument

Ethos

  • Authority, character, or credibility

  • Based of the author- their position, credentials, and how they present themselves

  • Do they have credibility? Did they use credible sources/ appropriate evidence? What is their tone? Did they use logic to develop their argument? Did they address any counteragruemnts?

Logos

  • Logical appeal of the argument

  • Facts and evidence

  • Are the claims reasonable? Does the evidence support it well? Does the speaker make logical conclusions?

Pathos

  • Emotional appeal- anger, guilt, sadness, compassion, etc.

  • An argument that caters to an audience’s beliefs

  • Emotional examples, personal stories, emotional tone

Ethos, Pathos, Logos

What is Rhetoric?

  • Ability in any particular case to see the available means of persuasion

What is an Argument?

  • A viewpoint that is backed up with reason and evidence

  • Technique an author uses to make an argument

  • Ethos, pathos, logos are used when constructing an argument

Ethos

  • Authority, character, or credibility

  • Based of the author- their position, credentials, and how they present themselves

  • Do they have credibility? Did they use credible sources/ appropriate evidence? What is their tone? Did they use logic to develop their argument? Did they address any counteragruemnts?

Logos

  • Logical appeal of the argument

  • Facts and evidence

  • Are the claims reasonable? Does the evidence support it well? Does the speaker make logical conclusions?

Pathos

  • Emotional appeal- anger, guilt, sadness, compassion, etc.

  • An argument that caters to an audience’s beliefs

  • Emotional examples, personal stories, emotional tone