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Intuitive thinkers
Fgure out what is going on, remember that speed matters, remember that slow counts too, respect the danger of the unfamiliar, value the skeptic, be ready to fight “fire with fire”
Certain environment, uncertain environment, risk environment
Step 1: find and define problem, Step 2: Generate and evaluate alternative solutions, Step 3: Choose preferred course of action, Step 4: Implement decision, Step 5: Evaluate results: evaluate results and if not satisfied, take corrective actions - decision making is dynamic process, Step 6: Double check ethical reasoning (done in all five steps)
Classical model
For structured problems, acting rationally in a certain world, fully informed of all alternatives, make optimizing decision (absolute best solution to problem)
For unstructured problem, act with only partial knowedge about available action alternatives and their consequences to make satisficing decision (first satisfactory alternative that comes to your attention)
1 of the 3 types of heuristics
-availability heuristic