Memory

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What is memory?
the process of retaining information after the original thing disappears
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what are the three stages of memory?
encoding, storage, retrieval
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Encoding
the processing of information into the memory system
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storage
the process of maintaining information in memory over time- STM ,LTM
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Retrieval
the process of getting information out of memory storage
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Multi-Store Model of Memory
structural model.- Atkinson and Shiffrin
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what type of store is STM and LTM?
unitary (separate and alone)
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how does information pas from store to store?
linear way
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which store is where all info from environment is received?
sensory store
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what is after sensory store?
short term store
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if rehearsal takes place, where does information go?
long term store
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what happened if rehearsal doesn't take place?
info is lost due to forgetting
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the More something is rehearsed, the \_________ the memory trace
stronger
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What is the STM capacity?
7+/-2
5-9 items
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what type of encoding does STM use?
acoustic (sound)
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what type of coding does LTM use?
semantic (by meaning) we are more likely to confused the word barn with shed rather than born
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What is iconic memory?
visual memory
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What is echoic memory?
auditory sensory memory
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capacity of LTM
unlimited
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duration of memory in LTM
lifetime
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two researchers for capacity:
Jacob and Miller (cheese crackers)
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what is meant by the term capacity?
refers to the amount of information that can be held at any one time in memory
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Capacity of STM
7 +/- 2 (LIMITED)
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What was millers study called?
"Magic number seven plus or minus 2"
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Jacobs study on capacity
ppl were to read list of either worlds or numbers that they had to recall immediately after. Jacobs gradually increased the length of digits.
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what did Jacob find that increased recall?
ppts had an increased capacity of numbers than letters and recall increased with age
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how many number and letter did PPTS recall in jacobs study?
9 numbers and only 7 letters
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what did Miller discover about chunking?
it can increase capacity
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primary-recency effect
the tendency to show greater memory for information that comes first or last in a sequence because first ones are being rehearsed and last ones are still fresh in memory
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who's study is duration of STM
Peterson & Peterson
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Peterson and Peterson (1959)
1. letter strings of 3 letters (Trigrams) were presented over headphone
2. after hearing told to counts backwards in threes for set amount of time
3. pmts asked to recall trigrams
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trigrams
Sequences of three words.
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retention interval
the length of time between the presentation of materials to be remembered and the measurement of forgetting
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Peterson and Peterson findings
80% correct over 3 secs
40% after 9 secs
5% after 18 secs
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the longer the person had to retain the information..
the more mistakes they made
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what did Peterson and Peterson (P&P) conclude?
The duration of STM is between 20-30 seconds. And without rehearsal the length of STM was 18 seconds
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how was p & p study artificial?
lack of ecological validity as it was conducted in a lab
not a real life memory
meaningless letters
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can ppts in p & ps study, being tired/confused affect the study?
by the end may have been tired so order effects issue
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how is P & P study not representative?
24 student from university
cannot be generalised
student may be better as they revise a lot and are young
memory could worsen with age
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any ethical issues in p & p study?
not too bad
maybe embarrassed, if low score
some deception
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who's study for duration in LTM?
Bahrick (think Pali)
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what's VLTM?
very long term memory
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what was barracks opportunity sample?
392 American ex high school students aged 17-74
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the 3 diff ways bahrick tested them?
1. free recall- as many names of former classmates
2. visual recognition - a photo test, asked to identify classmate
3. verbal recognition - a name recognition
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why was bahricks study assessing VLTM?
cos the time since leaving school was up to 48 years
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which of the 3 test of bahricks was the best for them to remember ?
visual recognition
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the people who left school 15 years ago had a higher percentage accuracy than...
people who left 48 years ago
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in free recall, how much did people who left 48 yrs ago recall?
30% whilst 15 yrs\= 60%
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in visual recognition, how much did people who left 48 yrs ago recall?
80% but 90% for 15yrs
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in verbal recognition, how much did people who left 48 yrs ago recall?
70% hoover 90% 15 yrs
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why is visual better than free recall?
cos triggers/clues help memory
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why was visual recognition good?
because faces are unique to ensure survival of humans we do it everyday.
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why are verbal recognition really good as well?
lots of rehearsal at time of encoding for example register 2x everyday. But so could they remember school events that don't get repeated
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what does bahricks study have which is AMAZING?
ECOLOGICAL VALIDITY
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who did study of coding in STM & LTM?
Baddeley (1966)
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what coding does STM mainly use?
Acoustic - made words that sounds similar confusing and difficult to code
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What coding does LTM mainly use?
Semantic - made words that meant the same thing confusing and difficult to code
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Findings for Baddeley:
- When STM was tested, participants were better at words that were acoustically dissimilar

- When LTM was tested, participants were better at words that were semantically dissimilar
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how does baddeley study lack ecological validity?
artificial not like real life. BUT needed to control word list for consistency and reliability
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what can STM also be, acoustic and..?
visual e.g pics
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sesnory memory
cannot be controlled and last only a few seconds
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Sperling's experiment
Matrix of letters used in attempt to measure short-term memory, but did not work well until implementation of audio.
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when the ppts immediately recalled the letters after, how much?
recall 4-5 letters of the 9 they were given (50%)
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Sterling believed that all 9 letters were stored in viewers memory but for short time, however the memory failed to only 4/5 being recalled, what is this called?
iconic memory
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capacity of sensory memory
very large
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duration of sensory memory? in I & E
Iconic - 1/2 sec
Echoic - 4 sec
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encoding in sensory memory
Echoic and iconic memory
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duration of STM
30 seconds
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Sperling GRAVE:
- easy to replicate as it is simple procedure, other researchers have found consistent results

- VERY THOUGHT-OUT PROCEDURE

-Artificial as its not regular memory but need to be controlled so they can ensure its meaningless

- no major ethical issues but maybe anxiety over performance
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What are the CASE STUDIES of memory loss:
HM, KF & Clive Wearing
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what problems do we have with case studies as evidence for the multi-store model?
cannot generalise from case studies as only a small amount of people. Brains damaged and is not functioning properly
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an example of how rehearsal doesn't always lead to LTM storage:
Gcses are rehearsed but forgotten but celebrity gossip is not rehearsed but remembered
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which effect shows that STM and LTM are separate?
primary and recency effect
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how does acoustic STM become Semantic at LTM?
The multistore model is linear but how do memories change coding format? is there a processor??
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How do people with brain damage, not do STM task but their LTM is fine?
stores must be seperate
but
how can LTM go through a damaged STM (linear)
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how made the "working memory model"?
Baddely and Hitch
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Working Memory Model
An explanation of the memory used when working on a task. Each store is qualitatively different.
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Is STM passive?
no its active and is what you are working on
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what does the central executive component do?
decided what working memory pays attention to.
They have a limited capacity
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phonological loop
the part of working memory that holds and processes verbal and auditory information. Limited capacity
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what is the phonological look further subdivided into?
- phonological store \= deals with speech
- Articulatory process \= hold words heard/seen and silently repeated like an inner voice.
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Visuo-spatial sketchpad (VSS)
Temporarily stores a limited amount of visual and spatial info for a brief period of time. It's anything you can see, including features of an image. Spatial info refers to relationships between things. Eg sitting down on a chair without looking. Capacity is limited
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what is spatial info?
relationships between thing
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which researcher suggested the subdivision of visuo-spatial sketchpad?
Logie
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what are the 2 subdivision for visuo-spatial sketch pad?
- visuo-cahe ( a passive store)
- inner scribe for spatial relations and rehearsal
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What is the episodic buffer?
connection between working and long term memory.

- it also combines information in order to create an episode (e.g. location + time).
- links to LTM to add meaning
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Baddeley and Hitch study
two statements (A then B)
ppt then-given a screen with statement b followed by stamens a and they were told to state whether the order was true or false
( occupies the central executive)
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whilst doing the (A then B) task, what were they require to do?
1. repeat 'THE THE THE THE'
2. PPTS say random digits out loud
3. ppts don't do anything
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which component does repeating "THE THE THE THE'' occupy?
articulatory loop
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which comment does saying 'random digits loud' occupy?
articulatory loop and central executive
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why did saying random digits loud take longer to identify true/false?
It uses both components
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articulatory loop
Revives memory traces by rehearsing them, subvocal speech.
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central executive
the part of working memory that directs attention and processing
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word length effect
Baddely et al.
people can recall more short words than long, as the articulatory loop can repeat them more in 2 second
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Studies to support WMM:
Baddely et al.
gave ppts a visual tracking talk: to track a moving line with a pointer.
They also had to:
1. describe the angle of F
2. Perform a verbal task
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strength about Working memory model:
- detailed more than the MSM
- explains individual differnces
- articulatory loop only last for 2 sec so more short words can be recalled in 2 sec than long
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which case study supports WMM?
KF- he had problems processing verbal memories but visual one were ok
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Weakness of WMM:
- capacity in each store is limited but is not clear
- how does info go into LTM? (episodic buffer introduced at 2000)
- little research as been done for central executive
- lack of ecological vanity however could be argued to have mundane realism
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What does the episodic buffer do?
temporarily stores info and integrates it between subsystems and into long-term memory
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what does the visa-spatial sketchpad store?
visual and spatial informations