Digital Marketing Certification Course – Introductory Concepts

Vocabulary flashcards covering the fundamental terms introduced in the course welcome video, from digital and inbound marketing basics to the learning-path resources provided.

Digital Marketing

Any kind of marketing activity that takes place on a digital platform such as a website, social media, or email.

Inbound Marketing

A business methodology that attracts customers through valuable, tailored content and experiences, drawing in qualified leads rather than broadcasting to a mass audience.

Inbound Methodology

A framework for organizational growth that focuses on building lasting relationships and helping people reach their goals—when customers succeed, the business succeeds.

Digital Marketing Plan

A strategic outline detailing how a business will use online channels and tactics to achieve its marketing objectives.

Content Creation Framework

A structured process for planning, producing, and managing content that supports marketing goals and delivers value to audiences.

Search Engine Optimization (SEO)

The practice of optimizing a website so it ranks higher in search-engine results, driving organic traffic.

Content Loved by Humans and Search Engines

Material designed to be engaging and helpful to readers while also being optimized for search-engine visibility.

Paid Tactics (Paid Media)

Promotional strategies that require payment—such as online ads—to distribute or amplify content.

Non-Paid Tactics (Organic Promotion)

Strategies that promote content without direct payment, including social sharing, SEO, and earned media.

Social Media Strategy

A plan outlining how a business will use social platforms to reach, engage, and grow its audience.

Analytics & Measurement

The process of tracking, analyzing, and interpreting data to evaluate the effectiveness of marketing efforts.

Digital Marketing Strategy Learning Path

A collection of ten advanced courses designed to deepen knowledge of digital marketing and enable integrated multichannel campaign management.

Progress Checklist

A tracking tool listing each learning-path course, its overview, and estimated completion time, allowing learners to mark courses as finished.