Digital Marketing Certification Course – Introductory Concepts

Key Definitions

• Digital Marketing: Any marketing activity conducted on a digital platform (e.g., websites, social media, email, mobile apps, search engines).

• Inbound Marketing: Business methodology that attracts customers through valuable, tailored content (like blogs, SEO, and social media campaigns); relies heavily on digital tactics to draw in qualified leads by providing solutions and information rather than direct selling.

• Inbound Methodology Goal: Build lasting, mutually beneficial relationships by helping customers achieve their goals—when they succeed, you succeed. This focuses on attracting, engaging, and delighting customers.

Course Structure & Objectives

• Total of 14 lessons designed to help you create a comprehensive digital marketing plan, enabling effective engagement with your target audience.

• By course end you will be able to:

  • Approach marketing with a human, helpful mindset, prioritizing customer needs over purely transactional interactions.

  • Build a repeatable content-creation framework, ensuring consistent and efficient production of valuable material.

  • Optimize webpages for search engines (SEO), improving visibility and organic traffic.

  • Craft content appealing to both humans and search engines, balancing readability with discoverability.

  • Promote content using paid & organic tactics (e.g., paid ads, social media posts, email marketing), leveraging various channels for maximum reach.

  • Develop a coherent social media strategy, building community and brand presence.

  • Measure, analyze, and improve campaign performance, using data to optimize future efforts.

Digital Marketing Strategy Learning Path

• Follow-up resource containing 10 specialized courses for deeper expertise.

• Covers planning, managing, and executing integrated multichannel campaigns, ensuring consistent brand messaging and customer experience across all digital touchpoints.

• Progress-tracking checklist provided: links, course overviews, and estimated completion times.

Recommended Sequence (Pro Tip)

• Complete this certification course before starting the 10-course learning path; each lesson acts as a foundation for its corresponding advanced course.

Action Items

• Access learning-path checklist in the video’s resources section.

• Check off each course upon completion to monitor progress.

• Begin the certification lessons now to kick-start your digital marketing journey.