the persistence of learning over time through the encoding, storage, and retrieval of information
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Parallel processing
the processing of many aspects of a problem simultaneously; the brain’s natural mode of information processing for many functions, including vision. Contrasts with the step by step processing of most computers and conscious problem-solving
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Sensory memory
the immediate very brief recording of sensory information in the memory system
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Short term memory
activated memory that holds a few items briefly before the information is stored or forgotten
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Long term memory
the relatively permanent and limitless storehouse of the memory system. Includes knowledge, skills, and experiences
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Working memory
a newer understanding of short term memory that focuses on conscious active processing of incoming auditory and visual spatial information, and of information retrieved from long term memory
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Explicit memory
memory of facts and experiences that one can consciously know and declare
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Effortful processing
encoding that requires attention and conscious effort
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Automatic processing
unconscious encoding of incidental information such as space time and frequency, and of well learned information such as word meanings
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Implicit memory
retention independent of conscious recollection
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Iconic memory
a momentary sensory memory of visual stimuli; a photographic or picture image memory lasting no more than a few tenths of a second
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Echoic memory
a momentary sensory memory of auditory stimuli, if attention elsewhere sounds and words can still be recalled within 3 or 4 seconds
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Shallow processing
encoding on a basic level on the structure or appearance of words
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Deep processing
encoding semantically based on the meaning of words; tends to yield the best retention
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Recall
a measure of memory in which the person must retrieve information learned earlier
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Recognition
a measure of memory in which the person need only identify items previously learned
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Priming
the activation, often unconsciously, of certain associations thus predisposing one’s perception memory or response
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Mood congruent memory
the tendency to recall experiences that are consistent with one’s current good/bad mood
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Serial position effect
our tendency to recall best the last and first items in a list
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Anterograde amnesia
an inability to form new memories
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Retrograde amnesia
an inability to retrieve information from one’s past
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Proactive interference
the disruptive effect of prior learning in the recall of new information
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Retroactive interference
the disruptive effect of new learning on the recall of old information
Studied by 170 people
Note 
Flashcard (121)